Area Sales Manager

The Area Sales Manager (ASM) will be responsible for driving B2B institutional sales, directly collaborating with schools, colleges, and other educational institutions. The role focuses on promoting and implementing Catalyst Education's courses, building strong institutional relationships, generating revenue, and supporting brand-building activities in assigned regions. The ASM will work closely with and report to the Marketing Department.

• Identify and approach potential institutions for collaboration.
• Conduct meetings, product demos, and presentations for Principals, HODs, and management.
• Understand institution needs and offer appropriate Catalyst Education courses and partnerships.
• Manage onboarding of new institutions from initial contact to agreement signing.

• Present Catalyst's course modules, benefits, and implementation structure to institutions.
• Coordinate with internal teams to guarantee smooth installation and setup of courses.
• Support the institution during the initial rollout and ensure successful implementation.
• Collect feedback and address institution concerns on time.

• Achieve monthly and quarterly revenue targets set by the company.
• Create and maintain a strong sales pipeline through consistent fieldwork and networking.
• Submit proposals, negotiate pricing, and close institutional deals.
• Maintain accurate records of leads, conversions, and revenue reports.

• Ensure Catalyst's brand visibility through field activities, collaborations, and networking.
• Identify new business opportunities and unexplored markets within the territory.
• Support the marketing team in executing promotional campaigns.

• Build and maintain healthy long-term relationships with all partnered institutions.
• Act as the main point of contact for institutions for support, updates, and future requirements.
• Conduct regular follow-up meetings to ensure strong engagement and retention.
• Build trust and credibility to ensure repeat business from institutions.

• Report daily/weekly sales activities, progress, and field updates to the marketing team.
• Share institution requirements for promotional materials, brochures, and course content.
• Work collaboratively with marketing to improve lead quality and territory-specific campaigns.

• Conduct competitor analysis and share insights with management.
• Maintain complete documentation of collaborations and agreements.
• Handle field travel and manage the territory independently.
• Ensure compliance with Catalyst Education's brand guidelines and ethics.

• Strong communication and presentation skills.
• Good negotiation and persuasion capability.
• Ability to build and maintain professional relationships.
• Self-motivated, proactive, and able to work independently.
• Good understanding of the education sector (preferred but not mandatory).
• Strong problem-solving and customer handling skills.

• Bachelor's Degree (MBA preferred).
• 14 years of experience in B2B or institutional sales (education sector preferred).
• Willingness to travel extensively within assigned areas.