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Britannia Industries Limited

AM - Performance Marketing

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  • Posted 23 hours ago
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Job Description

Position Title Assistant Manager - Performance Marketing

Function Sales

Location Bangalore

Key Job Responsibilities

Console Execution

Set up and manage campaigns on Zepto, Blinkit, Instamart

Handle bids, keywords, budgets, and daily optimization

Performance Optimization

Improve CPC, CTR, CVR, and ROAS through data-led actions

Use search and performance insights to drive growth

Test and Scale

Run A/B tests on creatives, formats, and keywords

Scale winning campaigns quickly

Budget Control

Track daily spends vs plan

Reduce wastage and improve ROI

Operational Management

Manage multiple campaigns with fast turnaround

Maintain hygiene across dashboards and reports

Desired competencies 35 years of experience in Performance Marketing, Retail Media, E-

commerce, Quick Commerce, or agency background preferred

Hands-on experience with advertising consoles/platform dashboards is

mandatory

Strong analytical skills with a sharp focus on execution and performance

delivery

Comfortable working with live dashboards, real-time data, and campaign

performance metrics

Education Qualification Graduate in any discipline

Experience (in years)

3-5 Years of experience

Stakeholders (Internal)

Stakeholders (External) Vendors, Agencies

More Info

Job Type:
Industry:
Function:
Employment Type:

Job ID: 144245549

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