Marketplace Performance Marketing Manager

Role Objective-

Own and scale paid advertising performance across marketplaces like Amazon and Flipkart

to drive revenue growth and improve advertising efficiency for our Cultsport Hardlines Team

Key Responsibilities

1. Marketplace Advertising Management

Plan, execute, and optimise campaigns across Amazon Ads and Flipkart Ads

Keyword research, bid optimisation, and placement strategy

Budget allocation across SKUs based on ROI, margins, and inventory depth

2. Revenue & Efficiency Optimisation

Improve ROAS, CPC efficiency, CTR, and conversion rates

Monitor and optimise cost per order and contribution after ads

3. SKU-Level Growth Strategy

Identify hero, growth, and tail SKUs for scale

Launch and scale new products using structured advertising strategy

Align spends with margin profile, seasonality, and organic rank potential

4. Listing & Funnel Optimisation

Improve CTR via creatives, titles, and keyword relevance

Improve CVR via pricing, reviews, content, and offers

Drive organic rank improvement through keyword coverage and ad support

5. Performance Tracking & Insights

Own weekly and monthly performance dashboards

Analyse spend vs revenue, ACoS, TACoS, ROAS, and SKU performance

Identify optimisation levers and growth opportunities

Required Skills & Qualifications

26 years experience in Amazon / Flipkart performance marketing

Proven track record managing significant monthly ad spends

Strong analytical and Excel / Google Sheets skills

Understanding of marketplace algorithms and keyword ranking dynamics

Experience in D2C or private label brands preferred