Job Title: AM / DM - Category
Location: Bangalore
Experience: 4 - 5 Years
Reporting To: Business Head
Role Overview
The AM / DM will own the end-to-end commercial strategy for Smytten's Trials business. This role is responsible for driving category curation, pricing, and cohort-level experience design to enable sustainable growth.
Given the absence of direct market benchmarks, the role requires a high degree of ownership, independent thinking, and the ability to operate effectively in ambiguous environments.
Key Responsibilities
- Category Curation & Assortment Strategy
- Define the selection of categories, SKUs, and price tiers for trial packs on a recurring basis
- Develop a clear rationale for assortment decisions based on consumer behaviour, demand signals, and commercial viability
- Ensure optimal mix to balance consumer appeal and margin objectives
- Pricing & Commercial Model Ownership
- Own the pricing strategy for trial offerings, including consumer pricing and brand subsidy structures
- Design and implement pricing levers across different user cohorts
- Continuously evaluate and optimize pricing to improve conversion, retention, and profitability
- Cohort Experience Design
- Define the commercial experience across user cohorts, including product combinations and value propositions
- Translate consumer insights into differentiated trial experiences
- Drive improvements in user engagement and repeat behaviour
- Brand Selection & Commercial Negotiation
- Evaluate and select brand partners from the business development pipeline
- Lead commercial discussions with brands, including pricing, participation models, and value exchange
- Influence brand partners to align with Trials commercial objectives
- Cross-Functional Alignment & Execution
- Create and communicate a weekly curation brief for the merchandising team
- Collaborate with CRM, Growth, Design, and BD teams to ensure effective execution of commercial strategy
- Act as the central owner of commercial decision-making for the Trials vertical
Candidate Profile
Mandatory Requirements
- 4-5 years of relevant experience in D2C, subscription, sampling, or FMCG businesses
- Demonstrated ownership of key commercial metrics end-to-end
- Proven experience in pricing, merchandising, or assortment decisions
- Ability to operate and deliver in environments with limited benchmarks or predefined playbooks
- Strong analytical capability with a track record of translating consumer data into actionable decisions
Preferred Attributes
- Strong commercial acumen with an understanding of margin structures and unit economics
- High comfort with ambiguity and ability to take decisions with incomplete information
- Deep curiosity about consumer behaviour and decision drivers
- Structured thinking with the ability to form independent hypotheses
- Strong stakeholder management and influencing skills
Skills: fmcg,hyugalife,pricing analysis,crm,ecommerce,firstcry,health,data,healthkart,analytical skills,baby care segments,promotions,merchandising,communication,ownership,teams,d2c,wellness
