About the Role
We are looking for a freelance Ad Campaign Manager to own the end-to-end paid advertising for an upcoming event. You will create the ad strategy, curate and adapt content for each platform, execute campaigns across video and static formats, and optimise continuously toward a single goal: event registrations.
Responsibilities
- Create and execute a paid ad strategy across Google Search, YouTube, Meta (Instagram + Facebook), and LinkedIn
- Curate and adapt provided video footage and poster creatives for each platform's format and audience requirements
- Write ad copy, headlines, descriptions, CTAs tailored per platform
- Set up conversion tracking (Google Tag, Meta Pixel, LinkedIn Insight Tag) and ensure registration events are firing correctly
- Build and manage audience targeting: interest-based, professional, geographic, and retargeting layers
- Monitor and optimise daily: pause underperformers, reallocate budget to winning ad sets, test variations
- Deliver campaign analytics cost per registration, CTR, ROAS, platform breakdown with clear interpretation and next-step recommendations
Requirements
- 5+ years managing paid ad campaigns with a focus on conversions, not just reach or impressions
- Hands-on experience across Google Ads (Search + YouTube), Meta Ads Manager, and LinkedIn Campaign Manager
- Proven experience with video ad formats scripting overlays, format adaptation, thumbnail selection, hook optimisation
- Strong content curation instinct ability to select the right footage cut and adapt messaging per platform and audience
- Solid command of ad analytics you read data, draw conclusions, and act on them, not just report numbers
- Experience targeting South India or Tier-1 Indian city professional audiences specifically
- Ability to start immediately and work within a short, high-intensity engagement
