Key Responsibilities:

Utilize Drift to design, implement, and manage conversational marketing strategies, including chatbots, live chat flows, and Drift playbooks to drive demand generation and enhance the customer experience.
Develop and execute WhatsApp and SMS marketing campaigns, integrating them into the overall marketing strategy to engage leads and drive conversions effectively.
Build, execute, and monitor key demand generation programs, such as email campaigns, webinar initiatives, engagement programs, and live event campaigns.
Strategize, execute, and maintain marketing automation processes, including:
Chatbot flows and conversation sequences
Email, WhatsApp, and SMS campaigns
Landing pages, forms, and lead capture mechanisms
List and data management to ensure accuracy and segmentation quality
Collaborate on strategies that support the buyer journey, including demand generation and pipeline acceleration efforts.
Ensure the integrity of data within Drift and other marketing automation tools by performing regular maintenance, ensuring hygiene, and optimizing segmentation and targeting practices.
Implement best practices in marketing automation, including comprehensive testing of programs before deployment.
Develop and maintain marketing performance reports, dashboards, and analytics to measure program effectiveness, conversions, and attribution.
Stay compliant with GDPR, CASL, CAN-SPAM, and other email, SMS, and data privacy regulations.

Qualifications:

2+ years of hands-on experience with Drift, including building, deploying, and optimizing chatbot and conversational marketing workflows.
2+ years of hands-on experience with Marketo platform with proven technical proficiency.
Proven expertise in WhatsApp and SMS marketing, with experience in creating engaging campaigns and managing related tools.
Proficiency in marketing automation tools and ecosystems, with knowledge of email marketing, program implementation, template design, analysis, and industry best practices.
Functional understanding of digital marketing, including content marketing, paid and owned media, and how they integrate with marketing automation systems.
Familiarity with tools and platforms that integrate with Drift, such as Salesforce, HubSpot, or Marketo.
A self-starter who is highly accountable, organized, and able to manage multiple projects in a fast-paced environment.
Strong written and verbal communication skills, with an ability to present ideas clearly and effectively.
Exceptional attention to detail and commitment to delivering high-quality results.
Demonstrated ability to work collaboratively across teams while meeting deadlines.

Role: Copywriter

Industry Type: IT Services & Consulting

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Advertising & Creative

Education

UG: Any Graduate

PG: Any Postgraduate