Location Name: Pune Corporate Office - HO

Job Purpose

Manage Funnel & Merchandising for B2B Marketplace for Consumer Durables, Digital Product Finance & E-Commerce Product

Duties And Responsibilities

Communication & Campaigns:

Design interventions to Improve efficiencies of Add to Cart, PDP Views.
Improve funnel Conversion Metrics.

Performance Monitoring

Merchandising Activities w.r.t Refreshing of Banners, Placement of Correct SKUs basis coverage, New Brand Pages creation, Merchandising Governance etc
Engagement with BFDL & OEM teams to close loop.
Create dashboards & reports with the help BIU & Analytics team.

Stakeholder Management

Liaising with BFDL to ensure immediate Platform issues resolution & requests closure
Capabilities regarding Merchandising & cross-functional co-ordination with BFDL

Metrics

B2B Marketplace Orders
Funnel – User/PDP Views
Drive CTR from Merchandising
Monthly Dashboard on Performance of Merchandising

Key Decisions / Dimensions

Prioritization of work
Trade Offs with external & internal stakeholders for getting campaigns & reports executed within timelines

Major Challenges

Business escalations cause by technology glitch or difficulties
Dependency on external partners & tech teams for day to day activities

Required Qualifications And Experience

Qualifications

Post Graduation – MBA, B.E, B Tech

Work Experience

Total Experience: 4-6 years

Relevant Experience: 1 –2 years

Prior experience in E-Commerce, Digital marketing is preferred
Prior experience in Campaign management is an added advantage
Prior experience in stakeholder management is an added advantage
Should have excellent communication & analytical skills along with strong presentation and data analytics skills
Should be an excellent Team Player & Interpersonal Skills
High motivational levels and being a self-starter are essentials
Leadership qualities are a must have

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