About Specta

Specta is a premium quartz surfaces brand from the ARL Group, built on a strong foundation of design, technology, and manufacturing excellence. With a growing international presence, Specta is focused on building a sharp, consistent, and aspirational digital brand across key global markets.

Role Overview

Specta is seeking an organised, proactive, and brand-sensitive International Digital Marketing Specialist to manage and streamline its international social media operations. This role will work closely with regional marketing agencies across markets such as the Middle East, UK, and Russia, while coordinating with Specta's in-house marketing and design teams to ensure smooth, timely, and high-quality execution across all social media platforms.

The role requires someone who can balance strategy follow-through, day-to-day coordination, creative alignment, and performance tracking. The candidate will play a key role in ensuring that Specta's international digital presence remains consistent, premium, and effective across markets.

Key Responsibilities

Manage and coordinate Specta's international social media activities across priority regions and platforms.
Work directly with regional marketing agencies to ensure execution is aligned with approved strategy, campaign direction, and brand priorities.
Coordinate between external agencies and Specta's in-house design and marketing teams for timely development of creatives, adaptations, captions, and campaign assets.
Ensure all social media calendars, posts, creatives, and campaigns are delivered on time and published smoothly.
Maintain consistency in brand tone, visual identity, and product communication across international social media handles.
Review agency plans, content calendars, captioning, design outputs, and platform execution on a regular basis.
Follow up with internal and external stakeholders to ensure deadlines, approvals, revisions, and monthly deliverables are met.
Support the execution of product launches, seasonal campaigns, exhibitions, and region-specific digital marketing initiatives.
Work closely with the sales, branding, and communications teams to align social media efforts with broader business and market goals.
Track content performance, engagement, growth, and campaign outcomes across markets, and prepare regular reports with actionable insights.
Monitor competitor activity, digital trends, and content directions relevant to the architecture, interiors, surfaces, and luxury materials space.
Identify gaps in execution and proactively recommend improvements in planning, coordination, and digital performance.
Maintain clear systems for content calendars, approvals, deliverable tracking, and reporting.

Desired Profile

2–5 years of relevant experience in digital marketing, social media management, brand coordination, or agency coordination.
Experience handling multiple stakeholders, including external agencies and internal creative teams.
Strong understanding of international social media workflows and content planning.
Good visual sense and understanding of premium brand communication.
Strong written and verbal communication skills in English.
Excellent follow-up, coordination, and time management ability.
Comfortable working in a fast-paced environment with close cross-functional coordination.
Strong attention to detail and execution discipline.
Experience in interiors, building materials, luxury products, architecture, lifestyle, or design-led brands will be preferred.

Skills Required

Social media planning and execution
Agency coordination
Content calendar management
Creative briefing and review
Stakeholder management
Brand consistency and quality control
Reporting and performance analysis
Time management and process orientation

Preferred Tools

Meta Business Suite
LinkedIn page management
Google Sheets / Excel
Canva
Social media scheduling tools
Project management tools such as Trello, Asana, ClickUp, or Monday.com

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