Job Description - Digital Marketing Executive

Job Title: Digital Marketing Executive

Company Profile

Proowrx LLP is a knowledge-based, data processing company focused on providing data analysis & business outsourcing services to Australian Business Entities. We started as service providers to a very large mortgage broking company, which is among the top mortgage broking firms in Australia. We are now working for various similar clients in the Australian Mortgage sector. Our firm is promoted & supported by an Australian mortgage broking firm, and our founders are professionals with deep expertise in the finance field who have worked with top-notch finance firms in India. We are now planning to foray into providing offshoring services for other allied sectors like accounting, conveyancing, legal advisory, and digital marketing services, etc., to clients.

Job Summary

The role focuses on end-to-end execution of webinars and podcasts, including marketing operations, content coordination, automation, and website management, while working closely with internal teams to ensure timely, seamless delivery.

Duties and Responsibilities

Create and manage landing pages for webinars, podcasts, and campaigns
Handle email marketing and set up automations using Zapier
Coordinate webinar and podcast execution from setup to post-event follow-ups
Support content creation and review, including video and podcast scripts
Manage publishing and optimisation on Spotify, YouTube, and Apple music for podcasts
Plan and execute social media promotion for webinars and podcasts
Perform basic SEO activities, including keyword research and on-page optimisation
Manage and update website pages related to webinars and podcasts
Coordinate with internal teams (content, design, video, speakers) to ensure deadlines and quality standards are met
Drive lead generation through digital channels such as social media, email campaigns, landing pages, and website forms

Qualifications And Requirements

1-3 years of experience in digital marketing or a related field.
Proficiency in LinkedIn marketing,social media marketing
Strong analytical skills and experience with digital marketing tools and analytics platforms.
Excellent written and verbal communication skills.
Ability to work independently and as part of a team.

Key Competencies

Creative thinking and problem-solving skills.
Strong attention to detail and organizational skills.
Ability to manage multiple projects and meet deadlines.
Adaptability and willingness to learn new skills and technologies.

Performance Expectations

Meet or exceed key performance indicators (KPIs) for digital marketing campaigns.
Demonstrate continuous improvement in campaign performance through data analysis.
Contribute to team goals and collaborate effectively with colleagues.

Salary and Benefits

The salary for this position will be competitive and commensurate with experience.