What will you be doing

As the Assistant Director of Sales, you will oversee the day-to-day sales efforts of the Senior Sales Managers, Sales Managers, and Sales Executives, ensuring the smooth operation of the sales department and the achievement of business objectives. You will be responsible for executing the hotel's marketing and sales strategies under the guidance of the Commercial Director. Your main tasks will include:

Marketing Plan Execution: Actively participate in the development and execution of the hotel marketing plan, ensuring alignment with business objectives.
Sales Target Achievement: Responsible for achieving sales targets for all hotel products, including rooms, catering, and banquets.
Customer Engagement: Understand customer needs through telephone sales, face-to-face visits, and other forms of communication. Convert these insights into sales.
Quotations and Contracts: Produce accurate and timely quotations, send contracts to customers, and follow up to secure bookings.
Hotel Tours: Show clients around the hotel, showcasing the facilities and services available.
Hotel Reservation System: Utilize the hotel reservation system to book rooms, banquet venues, and other services efficiently.
Coordination: Ensure relevant departments receive necessary information to support the sales process. This includes sending work orders and ensuring seamless coordination across departments.
Customer Relationship Management: Establish and maintain strong relationships with clients, updating customer information and reporting feedback to the hotel team. Proactively capture customer needs.
Market Intelligence: Collect and share market and industry information with the sales team. Monitor competitor activities and feedback, ensuring the hotel's offerings stay competitive.
Client Welcome: Welcome key customers, team leaders, and VIPs when they arrive at the hotel, ensuring they receive exceptional service.
Guest Feedback: Handle guest feedback and complaints efficiently to maintain high customer satisfaction.
Sales Forecasting: Maximize sales opportunities while forecasting team and banquet revenue to meet financial goals.
Sales Leadership: Provide supervision and guidance to the Sales team, assisting in developing team quotes or contracts as needed.
Team Meetings and Communication: Assist in organizing regular sales meetings and ensuring effective communication between the Sales team and hotel Operations. Work closely with the Banquet and Catering Sales department or Operations team on event follow-up.
Training: Provide regular training to the Sales team to ensure they are familiar with hotel products and processes, enabling them to provide professional, customized services.
Market Analysis and Product Development: Analyze customer output and source market structure regularly to anticipate market trends and design products and channels that capture emerging opportunities.
Team Recruitment and Retention: Assist in recruiting, selecting, and training new team members, maintaining a stable and high-performing Sales team.
Budgeting and Forecasting: Assist the Director of Sales in completing relevant parts of the department budget and participate in the development of forecasts and marketing plans.

What are we looking for

To be successful in this role, you should embody the following qualities:

Sales Experience: Previous experience in sales management, preferably in the hospitality or service industry.
Leadership Skills: Proven ability to lead, motivate, and develop a high-performing sales team.
Market Knowledge: Strong understanding of market dynamics, customer needs, and competitor activity within the industry.
Communication Skills: Excellent communication skills, with the ability to interact effectively with clients, senior management, and team members.
Negotiation Skills: Strong ability to negotiate and close deals with clients, ensuring mutually beneficial agreements.
Organization and Time Management: Ability to manage multiple priorities and tasks effectively while meeting deadlines.
Customer-Centric: Demonstrates a passion for delivering outstanding customer service and building long-term relationships with clients.
Strategic Thinking: Ability to analyze market trends, anticipate business opportunities, and design strategies to capitalize on them.
Team Collaboration: A collaborative approach to working with other departments to ensure smooth operations and achievement of shared goals.

This role requires a highly motivated and experienced individual with a strong sales acumen and the ability to lead and develop a team while driving business growth. The Assistant Director of Sales should be proactive, results-oriented, and committed to enhancing customer relationships and maximizing revenue.

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