Job Role: Lead Generation Expert (Outbound & Pipeline Growth)

Location: Jaipur (Onsite)

Department: Growth & Sales

Employment Type: Full-Time

Experience Required: 2–4 Years

Hiring: Immediate

About Kaptured.AI

Kaptured.AI is the AI creative engine built exclusively for fashion and jewelry brands. We replace expensive, slow photoshoots with production-grade AI photoshoots and AI videoshoots—delivering brand-locked consistency, 4K visuals, and campaign-ready assets in minutes.

We are now hiring a Lead Generation Expert to build and optimize a predictable outbound engine that connects us with high-intent fashion and jewelry brands.

About the Role

As a Lead Generation Expert at Kaptured.AI, your mission is simple: build a scalable outbound system that consistently generates qualified meetings and pipeline.

This is not just a lead sourcing role. You will be responsible for identifying the right accounts, crafting outbound messaging that gets responses, and building systems that convert cold outreach into real business opportunities.

A key part of this role is driving outreach across international markets, especially the US, Europe, and UAE, and turning prospect interest into booked sales conversations.

You will work closely with founders and growth teams to create a repeatable engine that drives conversations with founders, creative directors, eCommerce heads, and marketing leaders across fashion and jewelry brands.

Key Responsibilities

1. Lead Research & Qualification

Define and refine Ideal Customer Profiles (ICP) for Kaptured.AI
Identify and source relevant target accounts across:
Mid-market retail and eCommerce brands
Gather and qualify leads across US, Europe, and UAE markets
Use buying signals to identify high-intent prospects, including:

New collection launches
Hiring activity
Paid ad activity
SKU expansion
Brand growth signals

Segment prospects by:

Geography
Revenue stage
Catalog size
Brand maturity

Build enriched lead lists with verified contact details and LinkedIn profiles

2. Outbound System Building

Create and manage scalable cold email sequences
Design and execute LinkedIn outreach workflows
Run LinkedIn outreach and email outreach to sourced leads
Build multi-channel outbound systems across email + LinkedIn

Continuously A/B test:

Subject lines
Hooks
CTAs

Positioning angles

Set up reporting systems and dashboards to track performance

3. Messaging & Outreach Copy

Write short-form cold emails that drive replies
Create follow-up sequences that improve conversion rates
Develop high-response LinkedIn outreach messages
Adapt messaging for different buyer personas and markets
Ensure communication is clear, sharp, and commercially relevant

4. Meeting Generation & High-Intent Lead Conversion

Reach out to qualified leads and book discovery/demo meetings
Qualify prospects before handoff to the sales/founding team
Understand how to identify and convert high-intent leads into booked calls
Improve reply-to-meeting conversion rate
Coordinate calendars, follow-ups, and CRM tagging :-

Track booked-to-show performance
Ensure smooth handoff from prospecting to sales conversation

5. Performance Tracking & Revenue Metrics

You will own and report on:

Leads sourced per day / per week
Reply rate
Positive response rate
Meetings booked
Show-up rate
Pipeline contribution

Your role will be measured by pipeline quality, meeting output, and conversion efficiency, not just outreach volume.

Tools You Should Be Comfortable Using

Instantly / Smartlead
Apollo / Clay
HubSpot or similar CRM
Email verification tools
Domain warming and deliverability systems

Performance Expectations

Consistent sourcing of high-quality international leads
Strong reply and meeting booking performance
Ability to build repeatable outbound workflows, not just one-off campaigns
Clear understanding of how to identify and engage high-intent buyers
High level of ownership over pipeline generation
Strong execution with a clear focus on revenue impact

Required Skills & Qualifications

2–4 years of experience in B2B lead generation, SDR, outbound sales, or growth roles
Proven ability to book qualified sales meetings
Experience working on international outbound markets such as US, Europe, or UAE
Strong understanding of:

Cold email systems
Deliverability
Multi-channel outreach

Prospect qualification

Strong knowledge of how to identify and convert high-intent leads
Data-driven approach to testing and optimization
Strong communication and copywriting skills
Ability to build systems, workflows, and outbound processes

Preferred Experience

Experience working with SaaS, AI, or B2B service companies
Understanding of fashion, D2C, or eCommerce brands
Experience building outbound systems from scratch
Familiarity with founder-led sales or early-stage growth environments

Why You'll Love Working Here

Work directly on revenue-driving growth systems
Join a category-defining company in fashion + AI commerce
Build systems that create visible business impact
Fast-moving environment with real ownership
Be part of a company building the creative infrastructure for fashion brands worldwide

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