Job Summary
We are looking for a proactive
Business Development professional to drive B2B sales and lead generation for our Australian accounting and finance outsourcing services. The role focuses on identifying and converting opportunities with Australian accounting firms, CPA practices and SMEs, and building strong, long-term client relationships in the Australian market.
Key Duties and Responsibilities
- Generate and qualify B2B leads through outbound outreach (calls, emails, LinkedIn, events/webinars) and inbound enquiries, specifically targeting Australian accounting firms, bookkeeping practices and SMEs.
- Manage the end-to-end sales cycle: prospecting, requirement gathering, solution pitching, proposal and pricing, negotiations, contract closure and handover to delivery/operations teams.
- Position and sell Australian accounting outsourcing services (bookkeeping, BAS/GST, payroll, year-end, SMSF, management reporting, etc.) based on client needs and pain points.
- Build and maintain strong, long-term relationships with Australian clients, driving upsell and cross-sell opportunities across multiple accounting and finance service lines.
- Conduct market and competitor research focused on the Australian accounting industry to identify new segments, niches and partnership opportunities.
- Maintain accurate records of leads, opportunities, activities and pipeline in the CRM; prepare regular sales reports, forecasts and insights for management.
- Collaborate with marketing and leadership to refine Australia-specific value propositions, sales collateral and gotomarket strategies.
- Represent the company in virtual meetings, demos and Australia-focused industry forums/events to enhance visibility and build networks.
Qualifications And Requirements
- 1-4 years of experience in B2B sales / business development, preferably in Australian accounting outsourcing, KPO/BPO or financial services.
- Strong understanding of Australian accounting and compliance processes (BAS, GST, payroll, super, year-end, tax lodgements); prior experience working with Australian accountants or KPOs is highly preferred.
- Excellent communication and interpersonal skills with the ability to engage Partners, Directors and senior decisionmakers in Australia.
- Proven track record in lead generation, pipeline management and closing B2B deals in international or Australian markets.
- Ability to work independently and collaborate effectively with cross-functional teams.
- Proficiency in Microsoft Office/Google Workspace and CRM tools (e.g., HubSpot, Zoho, Salesforce).
Key Competencies
- Strong analytical and problem-solving skills.
- Relationship-building mindset with a consultative sales approach.
- Effective negotiation, objection-handling and closing skills.
- Self-motivated, target-driven and outcome-focused.
Performance Expectations
The selected candidate will be expected to achieve or exceed monthly and quarterly sales targets from the Australian market, contribute to Australia-focused growth plans and continuously improve through feedback and learning. Regular performance reviews will be conducted to evaluate progress and provide support.
Salary and Benefits
We offer a competitive salary commensurate with experience, along with performance-based incentives. Additional benefits include [health insurance/company-standard benefits], paid time off and opportunities for professional and career growth in a fast-growing Australia-focused practice.
