Key responsibilities:

Strategy: Develop and implement the owned content strategy in line with business goals
for different SBUs of A&M India
Project Management: Develop and oversee content planning and messaging plans tied
to key storytelling moments throughout the year
Content Creation: Act as embedded reporter, working across the organization to uncover
engaging, differentiated stories and bring them to life across channels and audience
Measurement & Evaluation: Set goals and develop/implement cohesive measurement to
understand success. Make real-time adjustments based on results
Experimenting & Scaling: Develop best practices and create toolkits to make our work
more consistent and efficient
Industry Trends: Stay up to date on industry trends, competitor activities, and audience
preferences to create relevant content.
Closely collaborating with different business units to develop and produce content
materials from within the organization as well as providing direction to and managing
external writers, video content contributors, and production partners
Creating, writing, producing, commissioning, publishing and editing content across a
range of mediums – long-form editorial, video and static, social media
Coming up with content ideas that are relevant for A&M India and interesting for external
audiences
Utilizing customer insight to inform strategies and be an expert on digital content and
new content initiatives

Qualifications:

6-9 years work experience developing content and overseeing editorial operations for
major brands or in a media outlet. Will be preferrable to hire a current or ex business
journalist.
Implementing and evaluating content strategies with a focus on owned content platforms
Excellent written and spoken English skills
Experience in managing multiple stakeholder expectations and work in a highly intense
environment.
Bachelor's degree in Marketing/ Communications/ Journalism or related field

Preferred Qualifications:

A proven track record of creating content with original ideas that offers something unique
to readers
Experience working collaboratively with multiple stakeholders, demonstrating a genuine
openness to feedback
Highly analytical and structured with outstanding attention to detail
Ability to exercise high judgment in narrow time-frames
Knowledge of SEO and the use of keyword research tools to help optimize content
strategy.
Experience driving a multi-channel editorial strategy, while working with cross-functional
teams and managing external partners with a demonstrated knowledge of what works
for a brand across owned channels
Experience using customer data/insights to inform strategy and planning
Experience in developing, managing, and analyzing content amplification strategies
Highly organized - able to juggle multiple projects and tasks simultaneously while
managing essential admin and reporting work
Able to inspire agencies to deliver and demonstrate responsibility to senior manager

Marketing Executive

Creative Specialist