Key responsibilities:
- Strategy: Develop and implement the owned content strategy in line with business goals
- for different SBUs of A&M India
- Project Management: Develop and oversee content planning and messaging plans tied
- to key storytelling moments throughout the year
- Content Creation: Act as embedded reporter, working across the organization to uncover
- engaging, differentiated stories and bring them to life across channels and audience
- Measurement & Evaluation: Set goals and develop/implement cohesive measurement to
- understand success. Make real-time adjustments based on results
- Experimenting & Scaling: Develop best practices and create toolkits to make our work
- more consistent and efficient
- Industry Trends: Stay up to date on industry trends, competitor activities, and audience
- preferences to create relevant content.
- Closely collaborating with different business units to develop and produce content
- materials from within the organization as well as providing direction to and managing
- external writers, video content contributors, and production partners
- Creating, writing, producing, commissioning, publishing and editing content across a
- range of mediums – long-form editorial, video and static, social media
- Coming up with content ideas that are relevant for A&M India and interesting for external
- audiences
- Utilizing customer insight to inform strategies and be an expert on digital content and
- new content initiatives
Qualifications:
- 6-9 years work experience developing content and overseeing editorial operations for
- major brands or in a media outlet. Will be preferrable to hire a current or ex business
- journalist.
- Implementing and evaluating content strategies with a focus on owned content platforms
- Excellent written and spoken English skills
- Experience in managing multiple stakeholder expectations and work in a highly intense
- environment.
- Bachelor's degree in Marketing/ Communications/ Journalism or related field
Preferred Qualifications:
- A proven track record of creating content with original ideas that offers something unique
- to readers
- Experience working collaboratively with multiple stakeholders, demonstrating a genuine
- openness to feedback
- Highly analytical and structured with outstanding attention to detail
- Ability to exercise high judgment in narrow time-frames
- Knowledge of SEO and the use of keyword research tools to help optimize content
- strategy.
- Experience driving a multi-channel editorial strategy, while working with cross-functional
- teams and managing external partners with a demonstrated knowledge of what works
- for a brand across owned channels
- Experience using customer data/insights to inform strategy and planning
- Experience in developing, managing, and analyzing content amplification strategies
- Highly organized - able to juggle multiple projects and tasks simultaneously while
- managing essential admin and reporting work
- Able to inspire agencies to deliver and demonstrate responsibility to senior manager
