We are looking for a data-driven and growth-focused ASO Specialist to improve app visibility, organic downloads, and keyword rankings across app stores (Google Play Store & Apple App Store). The ideal candidate should have strong analytical skills, keyword research expertise, and hands-on experience in optimizing app listings.

Key Responsibilities

Perform keyword research to identify high-volume, low-competition keywords
Optimize app metadata (Title, Subtitle, Description, Keywords)
Improve conversion rate (CVR) through A/B testing of icons, screenshots, and videos
Track and analyze keyword rankings, installs, and performance metrics
Conduct competitor analysis and benchmark strategies
Manage app localization for different regions/languages
Monitor and improve app ratings & reviews (review management strategy)
Collaborate with design & marketing teams for creatives optimization
Stay updated with App Store & Google Play algorithm changes

Required Skills

Core ASO Skills

Strong understanding of App Store & Google Play ranking algorithms
Keyword research and clustering
Metadata optimization (Title, Short Description, Long Description)
Conversion Rate Optimization (CRO) for app listings
A/B testing (Google Play Experiments / Split testing tools)

Research & Analytical Skills

Ability to analyze keyword difficulty, search volume, and trends
Competitor research and gap analysis
Data-driven decision making
Strong Excel / Google Sheets skills
Understanding of user behavior and funnel optimization

Tools Knowledge (Must Have)

ASO Tools: Sensor Tower, App Annie (data.ai), Mobile Action, AppTweak
Keyword Tools: Google Keyword Planner, Ahrefs, SEMrush (basic knowledge)
Analytics: Firebase, Google Analytics, Play Console, App Store Connect
A/B Testing tools (Google Play Experiments)

KPIs / Success Metrics

Increase in keyword rankings
Growth in organic installs
Improvement in conversion rate (CVR)
App visibility & impressions
Ratings & reviews improvement

Qualifications

1–3+ years of experience in ASO / Mobile Growth / App Marketing
Experience working with Android & iOS apps
Background in Digital Marketing / SEO is a plus

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