We are looking for a data-driven and growth-focused ASO Specialist to improve app visibility, organic downloads, and keyword rankings across app stores (Google Play Store & Apple App Store). The ideal candidate should have strong analytical skills, keyword research expertise, and hands-on experience in optimizing app listings.
Key Responsibilities
- Perform keyword research to identify high-volume, low-competition keywords
- Optimize app metadata (Title, Subtitle, Description, Keywords)
- Improve conversion rate (CVR) through A/B testing of icons, screenshots, and videos
- Track and analyze keyword rankings, installs, and performance metrics
- Conduct competitor analysis and benchmark strategies
- Manage app localization for different regions/languages
- Monitor and improve app ratings & reviews (review management strategy)
- Collaborate with design & marketing teams for creatives optimization
- Stay updated with App Store & Google Play algorithm changes
Required Skills
Core ASO Skills
- Strong understanding of App Store & Google Play ranking algorithms
- Keyword research and clustering
- Metadata optimization (Title, Short Description, Long Description)
- Conversion Rate Optimization (CRO) for app listings
- A/B testing (Google Play Experiments / Split testing tools)
Research & Analytical Skills
- Ability to analyze keyword difficulty, search volume, and trends
- Competitor research and gap analysis
- Data-driven decision making
- Strong Excel / Google Sheets skills
- Understanding of user behavior and funnel optimization
Tools Knowledge (Must Have)
- ASO Tools: Sensor Tower, App Annie (data.ai), Mobile Action, AppTweak
- Keyword Tools: Google Keyword Planner, Ahrefs, SEMrush (basic knowledge)
- Analytics: Firebase, Google Analytics, Play Console, App Store Connect
- A/B Testing tools (Google Play Experiments)
KPIs / Success Metrics
- Increase in keyword rankings
- Growth in organic installs
- Improvement in conversion rate (CVR)
- App visibility & impressions
- Ratings & reviews improvement
Qualifications
- 1–3+ years of experience in ASO / Mobile Growth / App Marketing
- Experience working with Android & iOS apps
- Background in Digital Marketing / SEO is a plus
