Vedantu is seeking a strategic and data-driven YouTube Growth Manager to lead and scale our YouTube ecosystem into a high-impact growth engine. This role sits at the intersection of content, growth, and monetization, with a clear mandate to drive subscriber growth, engagement, and revenue outcomes.
You will own the end-to-end YouTube strategy—from content ideation and creator partnerships to distribution and conversion funnels—transforming audience insights into scalable, repeatable growth playbooks.
Key Responsibilities
1] YouTube Growth & Strategy
- Own and scale the overall YouTube growth charter across channels—driving views, watch time, subscribers, and revenue
- Develop and execute data-backed content strategies aligned with audience behavior, trends, and competitive insights
- Establish scalable frameworks for content ideation, packaging, and publishing cadence
2] Performance Optimization
- Drive core metrics including CTR, retention, session duration, and engagement rates
- Lead continuous experimentation across thumbnails, titles, hooks, formats, and posting schedules
- Build dashboards and reporting systems to track performance and unlock growth levers
3] Content & Creator Excellence
- Partner with educators and creators to elevate content quality, storytelling, and positioning
- Ensure consistency in brand voice, content formats, and learner value delivery
- Coach and guide creators using performance insights and best practices
4] Distribution & Ecosystem Building
- Design and scale multi-channel distribution strategies across community platforms, collaborations, and external networks
- Drive audience acquisition beyond YouTube through partnerships and content amplification
5] Monetization & Funnel Optimization
- Build and optimize content-to-conversion funnels, turning viewers into paid learners
- Own monetization strategies including courses, subscriptions, and cohort-based offerings
- Collaborate with product and growth teams to align GTM strategies and revenue goals
6]Leadership & Cross-functional Collaboration
- Work closely with product, marketing, and business teams to align on growth priorities
- Present performance insights, experiments, and strategic recommendations to senior leadership
- Influence roadmap decisions with a strong data and audience-first perspective
Qualifications & Skills:
- 4–8 years of experience in YouTube growth, content strategy, or digital marketing
- Proven success in scaling YouTube channels or content-led growth initiatives
- Deep understanding of YouTube algorithms and performance metrics (CTR, retention, watch time)
- Strong analytical mindset with experience in data-driven decision-making
- Demonstrated ability to manage creators, content teams, or cross-functional stakeholders
- Excellent communication, strategic thinking, and execution skills
Preferred Background
- Experience in edtech, consumer internet, or creator ecosystems
- Familiarity with content monetization models (courses, subscriptions, cohorts)
- Hands-on experience with YouTube Studio, Google Analytics, Excel/SQL
- Exposure to community-led growth and multi-platform distribution
