We are looking for a YouTube Growth & Category Manager to own and scale Vedantu's YouTube business end-to-end — driving growth, conversions, and revenue (P&L).
This is not a pure content role. You will operate as a business owner, building a content-to-revenue engine and delivering measurable ROI.
You will work at the intersection of content, product, and growth, translating audience insights into scalable strategies and strong conversion funnels
Roles & Responsibilities:
- Own end-to-end YouTube business performance (views → subscribers → revenue → P&L)
- Build and optimize content-to-conversion funnels to drive paid user growth
- Drive revenue outcomes and improve ROI on content investments
- Define and execute content strategy based on audience insights and trends
- Optimize core metrics: CTR, retention, watch time, engagement, conversions
- Lead experimentation (A/B testing thumbnails, hooks, formats, cadence)
- Partner with educators/creators to improve content quality and conversion effectiveness
- Build and scale distribution ecosystems (community, partnerships, external platforms)
- Leverage analytics to identify growth levers and monetization opportunities
- Collaborate with product, marketing, and business teams for go-to-market alignment
- Present business performance, revenue impact, and growth strategy to leadership
Qualifications & Skills:
- 4–8 years of experience in YouTube growth, content-led growth, or digital business roles
- Proven track record of scaling YouTube channels & driving measurable outcomes (growth/revenue)
- Strong understanding of YouTube algorithms (CTR, retention, watch time)
- Experience building or optimizing conversion funnels and monetization strategies
- Demonstrated ability to own business metrics (growth, revenue, ROI)
- Strong analytical mindset with experience in data-driven decision making
- Experience managing creators, content teams, or cross-functional stakeholders
- Excellent communication and execution skills
