Job description

To achieve real outcomes, we know that experience is the most important requirement for networking teams and the people they serve
Delivering an experience-first, AI-Native Network pivots on the creativity and commitment of our people
It requires a consistent and committed practice, something we call the Juniper Way
Job Overview Role: SEO Architect (Web Analytics SEO Optimization Specialist)
Job Title: Staff Technical Systems Analyst
Are you ready to revolutionize the SEO landscapeWe are looking for an experienced and innovative SEO Architect to join our growing Future of X, Digital Experience team
This role will primarily focus on optimizing website performance, implementing SEO strategies, and leveraging web analytics tools to drive data-backed decisions for enhanced visibility, engagement, and conversion
The ideal candidate will combine technical SEO expertise with an in-depth understanding of web analytics to improve organic search performance, user experience, leverage AI technology and overall site functionality
SEO Strategy Development and Implementation
Lead the development and execution of comprehensive SEO strategies for websites and digital platforms
Perform thorough keyword research, competitive analysis, and industry trend monitoring to inform SEO planning
Design and implement on-page and off-page optimization strategies, including metadata, content, internal linking, and backlink development
Web Analytics Integration and Optimization
Manage and optimize the implementation of web analytics tools (e g, Google Analytics, Adobe analytics, Google Search Console, etc)
Leverage web analytics data to assess SEO performance, identify opportunities, and guide optimization strategies
Create and maintain SEO dashboards and reports for stakeholders, delivering actionable insights based on data trends
Technical SEO Website Audits
Conduct comprehensive technical audits to identify issues affecting search rankings, such as site speed, mobile optimization, crawl errors, and indexing problems
Collaborate with development teams to implement technical SEO improvements and troubleshoot issues related to structured data, schema markup, redirects, and URL optimization
Recommend and execute solutions to enhance site architecture, navigation, and URL structure for better crawlability and user Experience Content Optimization and Performance
Work closely with content teams to ensure SEO best practices are followed for content creation, optimization, and syndication
Monitor content performance and implement adjustments to improve rankings, CTR, and conversion rates
Advise on content strategy, ensuring alignment with SEO goals and audience intent
SEO Reporting KPIs
Define and track key SEO metrics and KPIs such as organic traffic, conversion rates, bounce rates, SERP rankings, and backlink profile health
Provide regular performance reports to stakeholders, highlighting trends, insights, and action plans
Work with cross-functional teams to set clear performance targets and SEO goals
Cross-Functional Collaboration
Partner with marketing, product, UX/UI, and engineering teams to ensure SEO alignment in all digital initiatives
Advise on SEO-related decisions for site redesigns, A/B testing, and new feature launches
Stay updated on industry trends and best practices to share insights with internal teams and improve SEO strategies
Qualifications:
Education: Bachelor's degree in Computer Science, or a related field (or equivalent experience)
Experience:
10+ years of hands-on experience in SEO, including a focus on web analytics and technical SEO
Proven experience in leveraging web analytics tools (Google Analytics, Adobe analytics etc) to inform decision-making and drive SEO performance
Strong understanding of SEO tools, ranking algorithms, and industry trends
Experience with CMS platforms (e g, WordPress, Salesforce CMS) and HTML/CSS for basic site edits
Use of AI technology, RAG based solutions, understanding of data science and ML techniques
Skills and Expertise:
Expertise in SEO best practices, including on-page, off-page, technical SEO, and content optimization
In-depth knowledge of web analytics platforms (Google Analytics, Google Tag Manager, etc)
Experience conducting and analyzing website audits and making actionable recommendations for SEO improvements
Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights
Familiarity with web performance tools (e g, PageSpeed Insights, Lighthouse) and conversion rate optimization (CRO) tools
Excellent communication skills, capable of presenting data-driven insights to both technical and non-technical teams

Preferred Qualifications:

Advanced certifications in SEO, Google Analytics, or other relevant digital marketing fields
Experience with advanced technical SEO strategies, including JavaScript SEO, server-side rendering, and international SEO
Experience in managing large-scale SEO projects with cross-functional teams
Familiarity with marketing automation and CRM platforms