Experience: 4.00 + years
Salary: INR 1800000-2500000 / year (based on experience)
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Remote
Placement Type: Full time Permanent Position
(*Note: This is a requirement for Uplers)
What do you need for this opportunity
Must have skills required:
growth product management, A/B testing, Subscription growth
Uplers is Looking for:
Location: Remote
Experience: 4-7 years
Contract duration: 12 months
Shift timing: 6 PM - 3 AM IST
Role Overview
We are looking for a data-driven Web Growth Product Manager to own and scale user acquisition, activation, and conversion across our web funnel. This role sits at the intersection of product, marketing, analytics, and engineering, with a strong focus on driving subscription growth, improving CAC efficiency, and optimizing conversion rates. You will be responsible for identifying growth opportunities, designing experiments, and executing initiatives that directly impact revenue and customer acquisition efficiency.
Key Responsibilities
- Funnel Optimization & Growth
- Own the end-to-end web funnel: traffic → trial → subscription
- Improve conversion rates across key stages (landing pages, onboarding, checkout)
- Identify and resolve drop-offs in user journey using data insights
- Experimentation & A/B Testing
- Design and execute A/B tests and growth experiments (e.g., onboarding flows, landing pages, pricing tests)
- Define hypotheses, success metrics, and guardrails
- Analyze results and scale winning experiments
- Performance Marketing Collaboration
- Partner with marketing teams to optimize channel performance (Google, Meta, Display, etc.)
- Improve CAC and ROAS through better landing experiences and targeting alignment
- Ensure consistency between ad messaging and on-site experience
- Data Analysis & Insights
- Analyze key metrics such as:
- CAC (Customer Acquisition Cost)
- CVR (Conversion Rate)
- ROAS (Return on Ad Spend)
- Retention & engagement metrics
- Build dashboards and reports to track performance
- Use cohort analysis to understand user behavior and drop-offs
- Product & Engineering Collaboration
- Work closely with engineering to ship growth features and experiments
- Prioritize roadmap based on business impact and data insights
- Ensure smooth execution of onboarding and user experience improvements
- User Research & Feedback
- Conduct surveys and gather feedback to understand user motivations and drop-offs
- Translate insights into actionable product improvements
Key Projects You'll Work On
- Improving trial-to-subscription conversion rates through onboarding redesign
- Reducing high CAC from low-intent channels via funnel optimization
- Scaling high-performing acquisition channels with better product alignment
- Optimizing landing pages and App/Web experience for high-intent traffic
Must-Have Skills & Qualifications
- 4-7 years of experience in Growth Product Management / Product Management
- Strong understanding of:
- Performance marketing channels (Google, Meta, Display, etc.)
- Conversion rate optimization (CRO)
- Subscription-based business models
- Hands-on experience with:
- A/B testing tools (Optimizely, VWO, etc.)
- Analytics tools (Google Analytics, Mixpanel, Amplitude, etc.)
- Strong analytical skills with ability to interpret data and drive decisions
- Experience working with cross-functional teams (marketing, engineering, design)
Good-to-Have
- Experience in EdTech / Consumer Apps / Subscription products
- Familiarity with mobile + web growth ecosystems
- SQL or basic data querying knowledge
How to apply for this opportunity
- Step 1: Click On Apply! And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
