Job Description
Visual Merchandising
Location: Gurgaon
Reporting To: Head of Digital Merchandising
Stakeholders: Production, NPD, Category, Studio, Central Visual Merchandising Team
Role Overview
We are looking for a
Visual Merchandising person who will act as the
central visual and product knowledge owner for new product launches, while also managing
studio execution and end-to-end merchandising for one assigned platform.
This role is based at our
manufacturing unit in Gandhinagar and will work closely with
Production and NPD teamsto deeply understand new products, customer use-cases, and pain points. The role will translate this understanding into
clear product inputs, shoot briefs, and merchandising direction for studio teams and central visual merchandisers responsible for go-live.
In addition, the role will
own studio operations and
full visual merchandising for one platform, ensuring timelines, quality, and conversion-focused execution.
Key Responsibilities
- Product Immersion & NPD Alignment (Upstream Ownership)
Work Closely With Production And NPD Teams To
Understand new products in depth (materials, construction, use-cases, limitations)
Participate early in the
new product development and launch planning
Act as the
visual merchandising representative in NPD discussions
Identify
customer pain points, FAQs, and objections during the product creation phase
Ensure merchandising considerations are baked into product decisions wherever possible
- Product Knowledge & Information Dissemination (Central Source of Truth)
Act as the
single point of product understanding for new launches
Share Structured Inputs With Central Visual Merchandisers, Including
Product USPs and differentiators
Customer pain points and use-cases
Visual storytelling angles
Dos and don'ts for merchandising
Ensure that go-live Visual Merchandisers have
complete clarity before execution
Maintain clear documentation and briefs to avoid last-minute clarifications and rework
- Studio Briefing & Shoot Enablement
Coordinate With Production To
Get
physical samples developed and approved for studio shoots
Ensure sample readiness aligns with launch timelines
Create And Share Detailed Shoot Briefs Covering
Product angles and focus areas
Feature callouts
Installation or usage scenarios
Customer-facing storytelling
Brief Studio Teams (photographers, Videographers, Editors) On
Product knowledge
Visual expectations
Quality benchmarks
Act as the
bridge between product reality and visual representation
- Studio Operations & Execution Ownership
Own Day-to-day Studio Operations, Including
Shoot planning and scheduling
Timelines and prioritization
Product movement and handling
Ensure Alignment Between
Production timelines
NPD readiness
Category launch plans
Manage stakeholders across Production, Category, and Studio to
meet committed timelines
Provide Art Direction During Shoots To Ensure
Accurate product representation
Brand alignment
Conversion-focused visuals
Ensure studio output meets quality, consistency, and SLA benchmarks
- Platform Ownership – End-to-End Visual Merchandising
Own Complete Visual Merchandising For One Assigned Platform, Including
Homepage merchandising
PLP/CLP visuals and structure
PDP flow and storytelling
Coordinate with central Visual Merchandising teams for execution and go-live
Ensure The Platform Reflects
Correct product positioning
Updated visuals and content
Launch priorities and category focus
Track Performance Metrics Such As
PDP ATC%
PLP CTR
Engagement and scroll depth
Continuously optimize visuals based on performance and customer behavior
- Stakeholder & Timeline Management
Act As a Single Coordinating Owner Across
Production
NPD
Category
Studio
Central Visual Merchandising teams
Ensure All Stakeholders Are Aligned On
Scope
Timelines
Dependencies
Proactively identify risks and resolve bottlenecks to avoid launch delays
Key Skills & Competencies
Strong understanding of
visual merchandising in an e-commerce environment
Ability to deeply understand
physical products and manufacturing constraints
Excellent communication and briefing skills
Strong operational and planning mindset
Eye for detail and creative judgment
Ability to balance
creative direction with execution discipline
Tools & Exposure (Good to Have)
Working Knowledge Of
Adobe Photoshop / Illustrator
Figma or wireframing tools
CMS or admin panels
Hands-on design execution is
not mandatory, but conceptual understanding is required
