Job Description
Role Title: AI Product Marketing Intern Department: Product Marketing
Duration: 3–6 months (extendable)Location: Noida/ Hybrid
About the Company
DizEdu is an AI-powered EdTech platform focused on transforming education across India, especially in small towns and rural regions. The platform integrates AI, IoT, AR/VR, and XR to deliver personalized, data-driven learning experiences from Kindergarten to Grade 12.
Core capabilities include:
AI-driven personalized learning paths
Adaptive mock tests and performance analytics
Handwritten answer evaluation using AI
Smart classroom analytics and student profiling
Financial and operational intelligence for institutions
Role Overview
This role is not basic marketing — it's about making AI education products understandable, desirable, and scalable across Bharat (Tier 2/3/4 India).
You will work directly on: Building and improving ML/DL models used in production
Solving real EdTech problems like: Student performance prediction, Personalized learning paths ,OCR + handwriting evaluation and Recommendation systems and many more innovative tools.
Key Responsibilities
1. AI Product Positioning (Core)
Break down features like: AI mock tests, Knowledge graphs and Personalized learning engines
Convert them into simple student/parent/teacher messaging
Define: Student personas (K-12, competitive exams) and School/institution personas
2. Content & Growth Marketing
Create high-impact content: AI se padhai kaise better hoti hai type explainers
3. Go-To-Market (GTM) Execution
Assist in launching: AI mock test features and New school onboarding solutions
Create: Product demo scripts and Pitch decks for schools & coaching centers
Work on rural & semi-urban acquisition strategy
4. User Acquisition & Activation
Drive growth via: WhatsApp marketing, Telegram communities, Shorts/ Instagram Reels
Improve: App onboarding experience, Student retention using engagement hooks
5. Data-Driven Marketing
Track: Student engagement (DAU/MAU), Test completion rates and Conversion funnel
Use tools like: Google Analytics and Firebase / Mixpanel
Required Skills
Strong storytelling (Hindi + English mix preferred)
Basic understanding of AI / EdTech / SaaS
Deep interest in Education system in India
Experience with: Reels / Shorts content creation, Canva / Figma and SEO tools
Understanding of Competitive exams ecosystem (UPSC, SSC, NEET, JEE)
Incentive + ESOP Structure
Incentive
₹5,000 – ₹10,000/month (based on performance)
KPIs (What Defines Success)
30% increase in student signups (organic + content-driven)
20% improvement in test completion rates
50+ schools/coaching leads generated
