Vice President Marketing (FMCD/Consumer Durables Only)

Great opportunity with a Leading Home Appliances brand!

Job Role: Marketing (FMCD)

Designation: Vice President

Industry: FMCD

Location: Delhi

Reports to: MD/CEO

Experience: 18-25 Yrs

CTC Budget: Up to 55 LPA

Purpose of the Role

The Vice President – Marketing will lead the overall brand, demand generation, product marketing and go-to-market strategy in the Fast Moving Consumer Durables segment, driving market share growth, brand equity and consumer preference across channels.

Key Responsibilities

• Define and execute long-term brand and marketing strategy aligned with business goals
• Lead brand positioning, communication architecture and portfolio strategy
• Drive new product launches, pricing, packaging and lifecycle management
• Develop and execute scalable go-to-market strategies across GT, MT and E-commerce
• Plan and manage ATL, BTL, Digital and Trade Marketing initiatives
• Own marketing budget, media spends and ROI measurement
• Build strong agency partnerships and governance mechanisms
• Lead, mentor and develop high-performing marketing teams

Digital & Consumer Engagement

Strengthen digital presence, performance marketing, e-commerce visibility, consumer engagement, CRM and data-driven marketing capabilities.

Stakeholder Management

Work closely with Sales, Product, Finance and Manufacturing teams as well as external partners, agencies and channel stakeholders.

Education

MBA / PGDM in Marketing from a reputed institute

Experience

18–25 years of progressive marketing experience, with at least 8–10 years in senior leadership roles within Consumer Durables / FMCD industry.