Job Description
Senior Consumer / User Research (Quantitative & Qualitative)
Role Overview
We are seeking a seasoned Consumer / User Research professional to strengthen our local research capabilities and drive user-centric insights across digital and mobile experiences.
This role will focus on translating business and technical requirements into structured research strategies, leading end-to-end research projects, and enabling product teams with actionable insights that improve user experience and satisfaction.
Key Responsibilities
Research Strategy & Execution
- Develop and execute comprehensive user research strategies aligned with product and business goals
- Design research plans with clear objectives, scope, and timelines
- Conduct and manage qualitative and quantitative research including:
- Field visits and ethnographic studies
- User interviews and focus group discussions
- Surveys, desk research, and data analysis
- Ensure high research quality across all stages of the product lifecycle
User Insight & Experience Measurement
- Lead research initiatives such as:
- User segmentation and persona development
- Target user deep-dive studies
- Product and software experience exploration
- Concept testing, usability testing, and experience validation
- User satisfaction, experience measurement, and feedback studies
- Synthesize research findings into clear insights and recommendations
Stakeholder Communication & Influence
- Present research findings through well-structured reports and presentations
- Communicate insights effectively to cross-functional stakeholders including product, design, and business teams
- Advocate for user-centric decision-making and support implementation of research outcomes
Team Contribution & Capability Building
- Support and collaborate with local research teams on ongoing projects
- Contribute to continuous improvement by adopting new research methodologies and tools
- Actively upskill in emerging research techniques and technologies to add value to the organization
Required Qualifications
- 5+ years of experience in user or consumer research using both qualitative and quantitative methods
- Bachelor's degree in Psychology, Sociology, Statistics, Anthropology, Marketing, Business, Economics, Information Technology, Management, or related fields
- Strong proficiency in English (written and verbal)
- Familiarity with a wide range of research methodologies, including:
- In-depth interviews and field research
- Focus group moderation
- Survey design and quantitative analysis
- Proven ability to drive research outcomes that influence product or business decisions
- Experience managing multiple research projects in fast-paced environments
- Strong ownership mindset, collaboration skills, and positive attitude
Preferred skills/ qualification
- Exposure to multicultural or international work environments
- Experience in digital, technology, or consumer-focused industries
- Prior experience supporting or leading small research teams
- Knowledge of additional languages beyond English
- Strong academic or industry collaboration exposure (e.g., universities, research bodies, innovation ecosystems)
- Portfolio showcasing 12 research projects demonstrating problem definition, methodology, insights, and impact
