User Experience Designer

About us/Company overview:

PEP is a dynamic personal care company that proudly houses two innovative brands – mCaffeine & Hyphen. With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While mCaffeine is India's first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEP's mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases.

Come, join the pack!

Job Summary : We're looking for a UI/UX Designer who can blend user-centric design thinking with conversion-driven execution. You'll own wireframes and prototypes that make the shopping journey smoother and more persuasive, while also creating the visual creatives : banners, GIFs, videos, and static assets, that bring campaigns to life across our website and digital channels.

Responsibilities :

• Design wireframes and low-to-high fidelity prototypes in Figma with a clear focus on conversion rate optimization (CRO) and improving overall consumer experience
• Translate business and campaign requirements into clean, developer-ready prototypes and handoff files
• Conduct competitor research and benchmarking to identify UX patterns, gaps, and opportunities across the D2C/e-commerce landscape
• Create graphic design assets for website banners, landing pages, and campaign creatives - in static, GIF, and video formats
• Collaborate closely with developers to ensure design intent is accurately implemented, and provide QA support post-build
• Partner with growth, marketing, and brand teams to align design decisions with performance goals (CTR, conversion, AOV, etc.)
• Continuously test and iterate on design elements based on user behavior, analytics, and A/B test outcomes
• Maintain consistency with brand guidelines while pushing creative boundaries for campaigns and sales

Qualifications :

• 2–3 years of experience in UI/UX design, ideally within D2C, ecommerce, or a fast-paced consumer brand environment
• Strong portfolio demonstrating wireframing and prototyping work in Figma with a clear conversion/UX rationale
• Hands-on experience creating graphic creatives for digital channels - static banners, GIFs, and short-form video assets
• Working knowledge of tools like Photoshop, Illustrator, After Effects, or Canva (for creative production)