job summary
The role of a Conceptualizer involves developing big ideas for top clients and executing them across multiple media platforms including radio, digital, and on-ground activations. The candidate should have excellent brand understanding and be capable of thinking creatively in English. Strong presentation and selling skills are essential for success in this role.
key responsibilities
- Develop 360-degree campaign ideas for clients
- Build creative campaigns around brand objectives across platforms
- Think and write in English to translate concepts into full campaigns
- Track multimedia advertising trends and executions
- Understand advertising platforms like digital, on-ground, activation
- Collaborate with internal creative, audio, and sales teams
- Regularly interact with clients and agency representatives
- Present ideas with confidence and clarity to clients
- Maintain awareness of music and audio trends (added advantage)