TL, Marketing data Acquisition and Enrichment

Job description

In This Role, You Will:

• Global Data acquisition/build/Enrichment - via B2B data suppliers or bespoke
• Account and contact profiling/Accuracy check using publicly available data
• Work with cross-functional teams on data Growth/Data Utilization/Performance
• Delivery of Data Health KPIs to prove marketing return on Data investment
• Develop and enhance marketing database accuracy and conversion to improve business efficiency
• Work with cross-functional teams to resolve data discrepancies and system specific issues

Here's What You Need:

• 7- 10 years of relevant professional work experience
• Experience in enterprise-grade database systems
• Ability to write SQL queries to carry out data transformation, data investigations & ad-hoc analysis
• Proficient in MS Office Suite (Excel/Word/PPT etc)
• Any Reporting tool (like Tableau, Power BI) will have added advantages
• Understanding of B2B marketing data management and manipulation
• Fair understanding of marketing platforms like Marketo, Salesforce and other CRM systems
• An analytical and inquisitive approach to B2B marketing data
• Strong organizational skills and the ability to prioritize and meet deadlines
• Strong communication skills (Verbal & written); ability to provide concise, clear reporting and actionable analysis
• Strong project management and stakeholder management skills
• Understanding of 3rd party data source like ZoomInfo, Hoovers, Salesintel, Demandbase etc for data orchestration is highly desirable