Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1 Accountability: Sales collection, C form collection & Ugai management * Monitoring & reviewing company & freight outstanding
- Reviewing the ageing of debtors on a daily basis
- Collections of cheques, DD from customers
- Coordination with DIC for ensuring collections in time
- Development & periodic review of critical ugai indicators
- Collection of all the C forms from the parties
KRA2
- Ensure that the C forms are in proper format with all supporting and are dispatched to plant in time
- To involve in Stock plans with DIC and give detailed forecast to ensure achieving 90% accuracy in I2 plan.
KRA3 Achieving sales targets
Achieving sales targets of white cement & new products Ensure frontline implementation of zonal marketing plan
- Process & monitor daily sales figures & coordination with Logistics for supplying the material to the sales area
- Review the classification of stockiest / retailers & direct users according to their lifting & other specified parameters
- Performing systematic market visit schedule activities
- Building rapport with all the customers
- Ensure collation of orders & feeding the same in e-commerce site on web
- Approval of credit note after checking all the details
- To fill in Daily Activity Report & call cycle entries
- Attentively listen to customers problems/issues & apprise the same to area head/state head
- Attending to quality, pricing problems of the retailers/ stockiest & direct customers
KRA4 Gathering market feedback * Provide the feedback & need for appointing new dealers/ stockiest in unrepresented areas or the areas which are not fully penetrated.
- Providing feedback on weak pockets of sales areas & the reasons thereof
- Closely interact with retailers/retailers staff/ stockiest to get the first hand market feedback & submitting the same to area head/state head
- Make available the information on competitors promotion activities to area head/state head
- Make available the information on competitors pricing activities to area head/state head & collection of bills as proof for the same
KRA5 Promoting products & applications To conduct retailers meet and coordinate with CASC personnel for imparting training to retailers on new products & technical aspects of products
- To involve CASC team in sales plan and give detailed requirements of Sampling/ Painter Meets/ Counter Meets for the month. Participate in events along with CASC and convert the activity into business
KRA6
Ensuring proper utilization of budget for promotional activities
- To ensure implementation of promotional schemes in retail channel & submit the first hand report of the schemes effectiveness
- Collection of tokens, issuals of credit notes for implementing the scheme
- Timely distribution of sales promotional material
- Ensuring that all advertisement material (POP material, posters, danglers) are properly displayed and that the visibility of the same is there
- To help direct parties, cement & paint manufacturers by assisting them & providing market trends & add value to their business
- Distribution of gifts & other promotional material to customers in time
KRA7 Initial complaint handling Reporting Complaints and background to CASC officer. To visit and facilitate CASC personnel to resolve
