Technical Specialist

Job description:

Job Summary

To conceptualize| design and deliver product / sustenance delivery through the team as per defined scope and standards in a particular technology

Primary Skill Area:      Skillset/JD:     Role Overview    

We are looking for a Technical Architect to design and lead the implementation of a     modern digital marketing platform that connects campaign planning, website updates,     content production, experimentation, and analytics into a unified ecosystem.     This role will work closely with marketing stakeholders, engineering teams, and platform     owners to deliver an integrated marketing platform built on technologies such as Microsoft     Azure, Adobe Workfront, Adobe platform tools, and CRM platforms like Microsoft     Dynamics 365.     The ideal candidate will combine architecture leadership, platform integration     expertise, and strong stakeholder collaboration skills to drive scalable and automated     marketing operations.         

Key Responsibilities     Architecture & Platform Design    

• Define the overall architecture for the digital marketing ecosystem.    

• Design how marketing platforms, CMS, CRM, and analytics systems integrate and     interact.    

• Establish architecture standards, integration patterns, and data flow models.    

• Ensure the platform is scalable, secure, and aligned with long-term business     strategy.    

• Produce architecture diagrams and technical design documentation.    

• Lead integration across key marketing platforms such as Workfront, AEM, CRM     systems, and Adobe tech/tools.    

• Enable seamless workflows from campaign planning through content creation,    

publishing, and reporting.    

• Ensure data consistency and system interoperability across platforms.    

• Identify opportunities to automate marketing processes.    

• Define best practices for APIs, integrations, and automation services.    

• Ensure solutions are designed for reliability, scalability, and operational efficiency.    

• Identify opportunities to leverage AI to improve marketing planning, such as automated campaign scheduling, content planning insights, and workflow     optimization.    

• Design architecture that supports AI-driven capabilities to enhance decision  making, content supply chain efficiency, and marketing operations.     Stakeholder Collaboration    

• Partner with marketing leaders, product teams, engineering teams, and platform owners.    

• Translate business requirements into scalable technical architecture.    

• Facilitate architecture discussions and support strategic technology decisions.    

• Align stakeholders on platform roadmap and implementation priorities.    

Technical Leadership    

• Provide architectural guidance to engineering teams building the marketing Platform    

• Review technical solutions to ensure alignment with architecture standards.    

• Mentor engineering teams and help resolve complex technical challenges.

Key Responsibilities 1. To architect| design and develop (through Team) solution for product/project & sustenance delivery
2. To support as an SME
3. To ensure knowledge up-gradation and work with new technologies so that the solution is current and meets quality standards and the client requirements
4. To train and develop team so as to ensure that there is an adequate supply of trained manpower in the said technology and deliver risks are mitigated
5. To gather specifications and deliver solutions to the client organization based on understanding of a domain or technology
6. To review project deliverables.
7. To recommend client value creation initiatives and implement industry best practices (on specific technology/product)