Technical Lead – Salesforce (SFDC)

• Architect and implement Salesforce Data Cloud solutions.

• Design data models, ingestion pipelines, and unified customer profiles.

• Integrate Data Cloud with Marketing Cloud Personalization (MCP) and other MarTech tools.

• Guide development teams on reusable components, automation, and best practices.

• Ensure data quality, governance, privacy compliance, and performance optimization.

• Mentor junior engineers and support audience segmentation and journey orchestration.