Responsibilities for Technical Account Manager:
- New Campaign/New Flight Launches:
- Prior to launch, setting up meeting with dedicated AM to make sure campaign is set up accurately in the DSP
- Pixels are assigned accurately
- Budgets look correct
- Placements are accurate, any audience breakouts are set up correctly
- Geos are accurate
- Creatives are assigned correctly
- Checking set KPIs, Goals
- On launch day, check pacing every day for the first week
- Pixels:
- AM to alert Technical AM of any new or existing pixel requests
- AM will work with Technical AM to get these created, Technical AM will send to POC, ensure proper tracking, ensure feeding into any dashboards accurately
- Check to ensure pixels are firing on a regular basis, alerting the team of any concerns
- New Creatives:
- AM to alert Technical AM of any new creatives launching and when
- On launch date, AM will ask Technical AM to ensure all creatives are running accurately (QA) based on creative that was sent
- 1st Party Data Utilization:
- AM to alert Technical AM of any request regarding 1st Party Data upload or utilization
- Technical AM will work with POC to upload, ensure its being used correctly for targeting, etc.
- Weekly Emails:
- Sending an email everyweek to call out any pixel fire or pacing issues
- Misc.
- Troubleshooting issues with the Tableau dashboard, such as data not populating correctly, data missing, etc.
- Subject matter expert focused on Site Tagging Implementation, 1st Party Data Ingestion
- Monitor high-touch campaigns and proactively offer recommendations based on technical setup
- Facilitate meetings to address critical issues and share insights for improvement
Qualifications for Technical Account Manager:
- 1 to 3 years of experience as in a client facing role
- Strong technical background with hands-on expertise to work through challenges and events.
- Ability to drive discussions and represent Zeta from a technical standpoint
- Critical thinking regarding people, process, and technology challenges.
- Ability to successfully execute solutions and functionality to optimize client investment.
- Demonstrated ability to identify and mitigate risks, ensuring clients operational health.
- Ability to collaborate within a team to deliver world-class service.
- Experience and familiarity with the following (a plus but not a hard requirement): SQL and Microsoft Excel to create pivot tables, graphs and charts.
- Experience in Microsoft Office and other data analysis programs.
- Demonstrated ability to manage time and prioritize projects to meet deadlines.
- Strong written and verbal communication skills to effectively relate findings to coworkers.
- Excellent critical thinking skills to help solve business problems and make decisions.
- Tendency to pay close attention to small details that could impact results.
- General knowledge of business operations, objectives, strategies, process and information flow.
