Team Lead, Field Marketing

Cvent is seeking a Team Lead, Field Marketing to drive and execute marketing campaigns for the APAC region, promoting our Hospitality Cloud solutions for hotels and destinations

• In this role, you will collaborate with regional and global marketing teams, working closely with the regional sales counterparts to land effective marketing programs in the region

• The ideal candidate will have B2B marketing experience in the technology or hospitality sector, with a strong track record in multi-channel marketing, campaign execution, and lead generation

• You should be creative, data-driven, and skilled in using marketing automation platforms, digital channels, and event marketing strategies to support business growth

In This Role, You Will:

• Campaign Strategy & Execution: Plan and execute integrated, multi-channel marketing campaigns to drive demand, generate leads, and build brand awareness for Cvent s Hospitality Cloud in APAC

• Localize and adapt global campaigns to fit regional market needs and preferences

• Collaborate with sales teams to optimize the lead handoff process and support conversion goals

• Curate and localize marketing content (emails, landing pages, sales collateral) for regional audiences

• Plan and promote webinars, online demos, and virtual events through relevant marketing channels

• Support physical events and trade shows by creating marketing collaterals and driving attendance

• Collaborate with industry partners to run joint campaigns in the region

• Collaboration & Stakeholder Management:

– Work closely with sales teams to ensure seamless lead follow-up and pipeline acceleration

– Collaborate with global marketing teams to align strategies, share insights, and adopt best practices

– Manage relationships with third-party vendors and agencies to enhance campaign execution

• Metrics & Reporting:

– Track, analyze, and report on campaign performance metrics, including lead generation, conversion rates, and ROI

Heres What You Need:

• 5-6 years of experience in B2B marketing, ideally in technology or the hospitality industry

• Proven expertise in campaign management, lead generation, and digital marketing

• Experience with marketing automation platforms (eg, Marketo, HubSpot) and CRM systems (eg, Salesforce)

• Strong content marketing skills, including email marketing, landing page optimization, and sales collateral creation

• Excellent stakeholder management skills, with the ability to collaborate with cross-functional and remote teams

• Exceptional written and verbal communication skills to optimize campaign content

• Ability to manage multiple projects and deadlines in a fast-paced environment

• Proficiency in MS Office Suite (Excel, Outlook, Word, PowerPoint)

Preferred Qualifications:

• Experience in travel, travel technology, or hospitality marketing

• Familiarity with APAC market trends and customer preferences

• Experience running partner marketing campaigns in collaboration with external organizations

• Experience in B2B Account-based marketing/Enterprise marketing would be an added advantage