Role Purpose: To lead the store team in delivering a seamless customer experience while achieving sales targets, operational excellence, and Brand representation. The Store Manager is responsible for end-to-end store performance including team productivity, customer satisfaction, visual merchandising, inventory accuracy, and compliance with company standards.
Key Responsibilities
1. Store Operations & Brand Standards Overseestoreoperations: opening/closing, cleanliness, hygiene, and SOP adherence. Ensuregrooming,display, and service standards match Brand expectations. Escalate issues to HO/Ops as needed and ensure timely resolution.
2. Sales Performance Driveachievement ofstore sales targets through team performance, upselling, and conversion. MonitorKPIslike Conversion, Number of transactions, ATV (Average Transaction Value), and UPT (Units Per Transaction). Analyzedaily/weekly reports and adjust actions accordingly.
3. Customer Experience Ensureaconsistent, positive customer experience at all touchpoints as per brand guidelines. Addressandresolve customer complaints or escalations professionally. Promoteaserviceculture; prepare for NPS surveys or mystery shopping assessments.
4. Team Leadership & People Development Managescheduling, shift planning, and fair coverage during peak hours. Conductregular huddles, feedback, and performance coaching. Supportstaff development and readiness for internal movement/succession.
5. Inventory Management & Shrinkage Control Trackstocklevels and avoid stock-outs or overstocking. ConductWeeklyStock Audit (Global Count) and resolve variances proactively. Implementshrinkage control practices and security awareness among staff.
6. Visual Merchandising Ensuretimely implementation of all VM guidelines and seasonal changes. Maintainhigh standards in window displays, fixtures, POS communication, and signage. Coordinatewith Cluster Manager and VM support for store-level customizations.
7. Financials & Store-Level Reporting Trackstoreexpenses (controllable costs) and manage them within budget. Monitorandreportdaily sales, conversion, and customer metrics as assigned. Depositthecashdaily and ensurethere is no discrepancies. Maintainaccuracyin cash handling, deposits, and banking processes.
8. Loss Prevention Executepreventive practices to reduce theft, fraud, and stock loss. Trainstaff on LPawareness and suspicious customer behavior. Maintainvigilance through CCTV checks, bag checks, and adherence to LP protocol.
9. Compliance (Legal & Regulatory) Ensuredisplay of all legally mandated licenses and certificates. Maintaincompliancewith labour regulations and retail operation laws. Stayupdatedwithchanges in statutory requirements for stores.
10. Coordination with HO / Cluster / Support Teams Maintainstrong working relationships with Cluster Managers, VM team, and backend support. Escalate operational issues and participate in cluster calls as needed. Sharefeedbackfromstore teams to HO forcontinuous improvement.
