Store Manager (Fashion)

Role Overview

We are looking for an experienced and passionate Store Manager to lead our retail store end-to-end. The ideal candidate will be a strong people leader with a sharp eye for customer experience, visual merchandising, and sales performance. You will be responsible for driving store profitability while upholding Pinklay's values and brand ethos on the shop floor.

Key Responsibilities

Store Operations & Sales

1.     Own and drive store sales targets, KPIs, and overall performance

2.     Ensure smooth daily store operations including opening/closing, cash handling, and inventory control

3.     Monitor stock levels, replenishment, and shrinkage

Customer Experience

1.     Deliver a warm, personalised, and high-quality customer experience aligned with the Pinklay brand

2.     Handle customer concerns or escalations with empathy and professionalism

3.     Build long-term customer relationships and encourage repeat visits

Team Leadership

1.     Recruit, train, and mentor store staff

2.     Set clear expectations, conduct regular performance reviews, and motivate the team

3.     Create a positive, collaborative, and high-performance work culture

Visual Merchandising & Brand Standards

1.     Ensure the store is visually appealing at all times as per brand VM guidelines

2.     Maintain high standards of cleanliness, presentation, and product storytelling

3.     Implement seasonal launches, promotions, and in-store campaigns

Reporting & Coordination

1.     Prepare daily, weekly, and monthly sales and operational reports

2.     Coordinate closely with the central retail, merchandising, and supply chain teams

3.     Share customer insights and feedback to help improve products and processes

Requirements

1.     3-6 years of experience in retail, with at least 1-2 years in a Store Manager or Assistant Store Manager role

2.     Experience in fashion, lifestyle, or home dcor retail preferred

3.     Strong leadership, communication, and interpersonal skills

4.     Customer-first mindset with attention to detail

5.     Comfortable with retail systems, POS, inventory tools, and basic reporting

6.     Willingness to work weekends, holidays, and retail hours

What We Offer

1.     Opportunity to grow with a fast-growing lifestyle brand

2.     A creative, value-driven work environment

3.     Competitive compensation and performance-based incentives

4.     Employee discounts on Pinklay products