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kshema general insurance limited

State Head – Rural Business (Madhya Pradesh)

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  • Posted 15 hours ago
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Job Description

Key Responsibilities

  • State Business Delivery & Growth
  • Drive monthly and annual GWP targets for the state across all GI product lines (Motor, Health, PA, Fire, Commercial, Crop, etc.).
  • Monitor performance at cluster/district levels and implement corrective action plans.
  • Identify new growth pockets, emerging segments, and high‑potential rural markets.
  • Leadership & Team Management (Cluster Leads & Field Teams)
  • Lead, mentor, and manage Cluster Leads and extended field teams across the state.
  • Conduct periodic performance reviews, capability‑building sessions, and strategic planning meetings.
  • Ensure disciplined execution of sales processes, field governance, and compliance.
  • Distribution Expansion (POSP & Corporate Channels)
  • Drive expansion of POSP networks through Cluster Leads and RAs.
  • Improve POSP activation, productivity, persistency, and overall quality of business.
  • Identify, onboard, and activate state‑level corporate partners — FPOs, Cooperatives, Agri‑Value Chain partners, NBFC‑MFIs, SHG networks, dealer groups, etc.
  • Strengthen both retail and institutional business contributions.
  • Field Operations, Planning & Execution
  • Ensure structured field coverage across districts and rural markets.
  • Review weekly/monthly field execution plans submitted by Cluster Leads.
  • Oversee campaigns, activations, customer outreach, and market‑development activities.
  • Gather and share market intelligence and competition insights with leadership.
  • MIS, Reporting & Business Monitoring
  • Review state dashboards, sales funnels, productivity metrics, and micro‑performance indicators.
  • Ensure accuracy and timely submission of MIS by clusters.
  • Work closely with HO for business analytics, performance dashboards, and product/category insights.
  • Cross‑Functional Coordination & Issue Resolution
  • Liaise with HO teams — Operations, Underwriting, Claims, IT, Finance, HR — for state-level requirements.
  • Resolve operational, technical, and process issues impacting field performance.
  • Ensure adherence to regulatory norms, internal guidelines, and SLA timelines.
  • Capability Building & Knowledge Enhancement
  • Drive product knowledge, training, and refresher programs across the state.
  • Strengthen field capability in underwriting basics, customer onboarding, claims processes, and POSP enablement.
  • Ensure consistent communication of product changes, system enhancements, and policy updates.

Requirements

  • Skills & Competencies
  • Strong leadership with multi-level team management experience.
  • Deep understanding of rural markets, customer behavior, and geography.
  • Excellent communication and relationship‑building abilities.
  • Strong analytical, planning, and execution capabilities.
  • Target-driven, disciplined, and highly accountable.
  • Ability to engage with both field teams and corporate stakeholders.
  • Proficiency in MIS, dashboards, and business performance monitoring.
  • Qualification & Experience
  • Graduate; MBA preferred.
  • 6–10 years of experience in BFSI/Insurance/Rural Distribution/Sales Management.
  • Minimum 2–4 years of team-handling experience at cluster/area/state level.
  • Experience in General Insurance, POSP/Agency models, or Rural Channel Management is an added advantage.

Benefits

  • Competitive Salary + Performance Linked Incentives + Allowances (as per company norms).

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Job ID: 146432111