Job description
Location: Andheri (w), Mumbai
Experience: 3–6 years of UI/UX or Product Design experience
About us
We are India's premier sleepwear brand — and the world's only publicly listed sleepwear company (NSE: SDREAMS). For over 30 years, we've shaped how India unwinds. Today, we operate 80+ exclusive stores and a high-scale Shopify ecommerce site. This role sits at the center of that engine.
You will not just design screens.
You will design revenue pathways.
You will own how:
Cold paid traffic converts
PLPs reduce scroll drop-offs
PDPs remove friction
Checkout flows reduce hesitation
Speed constraints are protected
Landing pages align with campaign promises
This is a product design role embedded in social media aesthetics and business performance.
If you enjoy working where UX decisions are measured daily — this is where you do it.
KPIs
Landing Pages & Campaign UX
- Design hero landing pages that educate first-time users and reduce bounce
- Maintain ad-to-landing continuity (promise → proof → product)
- Work with SEO teams to ensure structure + metadata are planned before build
PLP Experience & Merchandising
- Improve scan speed, scroll hierarchy, and banner slot structure
- Optimize filters, sorting, and category browsing clarity
- Design and test PLP variants (education-first vs product-first layouts)
PDP Experience & Education
- Build PDP variants depending on category familiarity and education need
- Improve trust signals, service assurances, and objection handling
- Optimize layout to balance persuasion with speed and clarity
CRO & Experimentation
- Run continuous micro-optimizations (copy nudges, layout tweaks, hierarchy changes)
- Propose and execute structured experiments with clear hypotheses
- Maintain change logs and collaborate on impact analysis
UX Monitoring & QA Discipline
- Review session recordings to identify repeated friction patterns
- Convert findings into developer-ready tickets with clear steps/evidence
- QA across devices and ensure release quality
Performance & Speed Governance
- Design within speed constraints and avoid heavy elements by default
- Use rich media only when impact is proven and contained
- Improvement in funnel performance (browse → add to cart → checkout → order)
- Reduced friction points across PLP/PDP/cart
- Higher landing page relevance and message match with ads
- Faster iteration velocity with controlled releases
- Quality of QA, reduction in regressions, and faster rollback readiness
Qualifications
- 3–5 years of UI/UX or Product Design experience
- Strong mobile-first design fundamentals
- Figma mastery (components, auto-layout, prototyping)
- Understanding of CRO fundamentals (funnels, friction, persuasion patterns)
- Great Aesthetics taste
- Experience working on social media posts/static ads
- Experience working with developers and shipping changes end-to-end
- Ability to translate observations into clear specs and experiments
Salary Range: 5 to 6 LPA
Email: [Confidential Information]
https://www.sweetdreams.in/
