Sr. Social Media Executive

Job Title: Senior Social Media Executive

Experience Required:4+ Years

Location:Ahmedabad

Employment Type:Full-time

Job Description:

We are looking for an experienced and creativeSocial Media Executivewith 4+ years of hands-on experience in managing bothorganic social media strategies and paid Meta (Facebook, Instagram &Linkedin) advertising campaigns. The candidate should be capable ofleading teams, developing innovative content, and driving brand growth through strategic digital campaigns.

Key Responsibilities:

• Plan, execute, and manageorganic social media strategiesacross platforms including Facebook, Instagram, LinkedIn, YouTube, Pinterest, and X.
• Create, manage, andoptimizeMeta Ads (Facebook & Instagram Ads)campaigns for brand awareness, lead generation, and conversions.
• Lead and mentor a team of social media executives and designers, including task allocation, performance reviews, and training sessions.
• Develop and managemonthly content calendars, campaign strategies, and performance reports.
• Ensurebrand consistencyin tone, visuals, and messaging across all social media platforms.
• Collaborate with graphic designers and content teams to produce engagingcreatives and videoswith strong visual storytelling.
• Monitor andanalyzecampaign performance usingMeta Ads Manager, Google Analytics, and social media insights, and implement optimization strategies.
• Stay updated with the latest social media trends, platform algorithms, and industry best practices.
• Managecommunity engagementby handling comments, messages, and audience interactions professionally.
• Coordinate with marketing and sales teams to align social media activities with overall businessobjectives.
• Maintain compliance with brand guidelines and company policies in all social communications.
• Demonstrate strong creativity indesign sense and copywritingfor social media content.
• Ensure effectiveprofessional client communicationand reporting.
• UtilizeAI and digital toolssuch as ChatGPT, Gemini, Canva, and other relevant platforms to improve productivity and creativity.
• Possess in-depth knowledge of major social media platforms includingFacebook, Instagram, LinkedIn, YouTube, Pinterest, and X (Twitter).

Required Skills & Qualifications:

• 4+ years of proven experience in Social Media Management and Meta Ads (Facebook & Instagram Ads).
• Strong knowledge of organic growth strategies and paid advertising techniques.
• Experience in team handling and leadership.
• Excellent creative sense with strong understanding of graphics, design, and content aesthetics.
• Proficiency in tools like Meta Business Manager, Canva, AI tools and scheduling platforms.
• Good analytical and reporting skills.
• Strong communication and presentation skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Qualifications:

• Experience in managing multiple brands or agency background is a plus.
• Video editing and reel creation knowledge using Canva or other supportive tools is an added advantage.
• Certification in Meta Ads or Digital Marketing will be a plus.
• A degree in marketing is an added advantage.