Sr Marketing Officer / Assistant Manager

Company Description

ICFAI Business School, established in 1995, is one of India's premier B-Schools, renowned for its academic excellence, innovative pedagogy, and industry-oriented management education. With a strong legacy of nurturing future business leaders, IBS offers globally recognized MBA/PGPM programs designed to equip students with the knowledge, skills, and strategic mindset required to thrive in today's dynamic corporate world. Driven by its unique 100% case-based learning approach, IBS bridges the gap between classroom concepts and real-world business challenges, enabling students to develop analytical thinking, leadership capabilities, and practical decision-making skills. The institution provides a vibrant learning ecosystem supported by world-class infrastructure, experienced faculty, corporate exposure, internships, live projects, and research-driven learning opportunities. Spread across major cities including Hyderabad, Ahmedabad, Bangalore, Gurgaon, Kolkata, Mumbai, and Pune, IBS continues to shape ambitious professionals into successful managers and entrepreneurs through a perfect blend of academic rigor and experiential learning.

KEY RESPONSIBILITIES

Student Counselling & Admissions

• Counsel prospective students and parents regarding MBA/PGPM programs, admission procedures, career prospects, and campus offerings.

• Build strong relationships with aspirants and effectively convert inquiries into enrollments through personalized guidance and follow-ups.

Institutional Outreach & Relationship Building

• Visit degree colleges, universities, coaching institutes, and tutorial centers to strengthen institutional partnerships.

• Coordinate with Principals, Faculties, Career Counselors, and Training & Placement Officers (TPOs) to promote IBS programs and activities.

Marketing & Event Execution

• Organize and execute seminars, career guidance sessions, presentations, webinars, and Below-The-Line (BTL) promotional activities.

• Represent IBS at educational fairs, student engagement activities, and branding initiatives to maximize outreach and visibility.

Lead Generation & Market Development

• Develop and maintain databases of final-year students and graduates through strategic networking and market research.

• Implement innovative and data-driven marketing strategies to generate quality leads and business opportunities.

Target Achievement & Performance Monitoring

• Consistently achieve monthly, quarterly, and annual admission targets for the assigned territory or branch.

• Monitor market trends, competitor activities, and campaign performance to optimize admissions strategies and improve ROI.

DESIRED QUALIFICATIONS & SKILLS

Educational Qualification

• Bachelor's degree in Marketing, Business Administration, or a related discipline is mandatory.

• MBA or equivalent postgraduate qualification will be considered an added advantage.

Professional Experience

• 2–5 years of experience in sales, marketing, admissions, or student counselling, preferably in the education, training, or service industry.

Communication & Interpersonal Skills

• Strong communication, presentation, negotiation, and relationship-management skills.

• Ability to confidently engage with students, parents, academic institutions, and corporate stakeholders.

Personality & Attitude

• Self-motivated, energetic, and result-oriented professional with a proactive go-getter mindset.

• Willingness to travel extensively within the assigned region for promotional and outreach activities.

Analytical & Strategic Thinking

• Strong analytical abilities with a data-driven approach to planning and executing marketing campaigns.

• Capability to understand market dynamics and implement strategies that maximize lead conversion and business growth.

Interested candidates can apply or share their updated resume via email to [Confidential Information]