ICFAI Business School, established in 1995, is one of India's premier B-Schools, renowned for its academic excellence, innovative pedagogy, and industry-oriented management education. With a strong legacy of nurturing future business leaders, IBS offers globally recognized MBA/PGPM programs designed to equip students with the knowledge, skills, and strategic mindset required to thrive in today's dynamic corporate world.

Driven by its unique 100% case-based learning approach, IBS bridges the gap between classroom concepts and real-world business challenges, enabling students to develop analytical thinking, leadership capabilities, and practical decision-making skills. The institution provides a vibrant learning ecosystem supported by world-class infrastructure, experienced faculty, corporate exposure, internships, live projects, and research-driven learning opportunities.

Spread across major cities including Hyderabad, Ahmedabad, Bangalore, Gurgaon, Kolkata, Mumbai, and Pune, IBS continues to shape ambitious professionals into successful managers and entrepreneurs through a perfect blend of academic rigor and experiential learning.

Key Responsibilities

Student Counselling & Admissions

Counsel prospective students and parents regarding MBA/PGPM programs, admission procedures, career prospects, and campus offerings.
Build strong relationships with aspirants and effectively convert inquiries into enrollments through personalized guidance and follow-ups.

Institutional Outreach & Relationship Building

Visit degree colleges, universities, coaching institutes, and tutorial centers to strengthen institutional partnerships.
Coordinate with Principals, Faculties, Career Counselors, and Training & Placement Officers (TPOs) to promote IBS programs and activities.

Marketing & Event Execution

Organize and execute seminars, career guidance sessions, presentations, webinars, and Below-The-Line (BTL) promotional activities.
Represent IBS at educational fairs, student engagement activities, and branding initiatives to maximize outreach and visibility.

Lead Generation & Market Development

Develop and maintain databases of final-year students and graduates through strategic networking and market research.
Implement innovative and data-driven marketing strategies to generate quality leads and business opportunities.

Target Achievement & Performance Monitoring

Consistently achieve monthly, quarterly, and annual admission targets for the assigned territory or branch.
Monitor market trends, competitor activities, and campaign performance to optimize admissions strategies and improve ROI.

Desired Qualifications & Skills

Educational Qualification

Bachelor's degree in Marketing, Business Administration, or a related discipline is mandatory.
MBA or equivalent postgraduate qualification will be considered an added advantage.

Professional Experience

2–5 years of experience in sales, marketing, admissions, or student counselling, preferably in the education, training, or service industry.

Communication & Interpersonal Skills

Strong communication, presentation, negotiation, and relationship-management skills.
Ability to confidently engage with students, parents, academic institutions, and corporate stakeholders.

Personality & Attitude

Self-motivated, energetic, and result-oriented professional with a proactive go-getter mindset.
Willingness to travel extensively within the assigned region for promotional and outreach activities.

Analytical & Strategic Thinking

Strong analytical abilities with a data-driven approach to planning and executing marketing campaigns.
Capability to understand market dynamics and implement strategies that maximize lead conversion and business growth.

Top of Form

Bottom of Form

Marketing Officer, Sr. Marketing Officer and Assistant Manager