ICFAI Business School, established in 1995, is one of India's premier B-Schools, renowned for its academic excellence, innovative pedagogy, and industry-oriented management education. With a strong legacy of nurturing future business leaders, IBS offers globally recognized MBA/PGPM programs designed to equip students with the knowledge, skills, and strategic mindset required to thrive in today's dynamic corporate world.
Driven by its unique 100% case-based learning approach, IBS bridges the gap between classroom concepts and real-world business challenges, enabling students to develop analytical thinking, leadership capabilities, and practical decision-making skills. The institution provides a vibrant learning ecosystem supported by world-class infrastructure, experienced faculty, corporate exposure, internships, live projects, and research-driven learning opportunities.
Spread across major cities including Hyderabad, Ahmedabad, Bangalore, Gurgaon, Kolkata, Mumbai, and Pune, IBS continues to shape ambitious professionals into successful managers and entrepreneurs through a perfect blend of academic rigor and experiential learning.
Key Responsibilities
Student Counselling & Admissions
- Counsel prospective students and parents regarding MBA/PGPM programs, admission procedures, career prospects, and campus offerings.
- Build strong relationships with aspirants and effectively convert inquiries into enrollments through personalized guidance and follow-ups.
Institutional Outreach & Relationship Building
- Visit degree colleges, universities, coaching institutes, and tutorial centers to strengthen institutional partnerships.
- Coordinate with Principals, Faculties, Career Counselors, and Training & Placement Officers (TPOs) to promote IBS programs and activities.
Marketing & Event Execution
- Organize and execute seminars, career guidance sessions, presentations, webinars, and Below-The-Line (BTL) promotional activities.
- Represent IBS at educational fairs, student engagement activities, and branding initiatives to maximize outreach and visibility.
Lead Generation & Market Development
- Develop and maintain databases of final-year students and graduates through strategic networking and market research.
- Implement innovative and data-driven marketing strategies to generate quality leads and business opportunities.
Target Achievement & Performance Monitoring
- Consistently achieve monthly, quarterly, and annual admission targets for the assigned territory or branch.
- Monitor market trends, competitor activities, and campaign performance to optimize admissions strategies and improve ROI.
Desired Qualifications & Skills
Educational Qualification
- Bachelor's degree in Marketing, Business Administration, or a related discipline is mandatory.
- MBA or equivalent postgraduate qualification will be considered an added advantage.
Professional Experience
- 2–5 years of experience in sales, marketing, admissions, or student counselling, preferably in the education, training, or service industry.
Communication & Interpersonal Skills
- Strong communication, presentation, negotiation, and relationship-management skills.
- Ability to confidently engage with students, parents, academic institutions, and corporate stakeholders.
Personality & Attitude
- Self-motivated, energetic, and result-oriented professional with a proactive go-getter mindset.
- Willingness to travel extensively within the assigned region for promotional and outreach activities.
Analytical & Strategic Thinking
- Strong analytical abilities with a data-driven approach to planning and executing marketing campaigns.
- Capability to understand market dynamics and implement strategies that maximize lead conversion and business growth.
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