Digital Marketing Specialist

Company Description

Pledge Realty Solutions Pvt. Ltd. is a leading real estate consultancy headquartered in Lucknow, Uttar Pradesh, India. Since its inception, the company has successfully facilitated the sale of over 800 residential and commercial units across cities including Lucknow, Goa, Mumbai, Noida, Chennai, Bangalore, and Gurugram. Renowned for its personalized approach, Pledge Realty prioritizes both the emotional and practical needs of its clients, ensuring seamless before and after-sales customer service. Focused on modern lifestyles, the company strives to provide affordable properties that match the diverse tastes and needs of its clients.

Job Summary:

We are seeking a creative and data-driven Digital Marketing Specialist to join our growing team. The ideal candidate will be responsible for developing, implementing, and managing our digital marketing strategies to drive brand awareness, engagement, and conversions. This role requires a strong understanding of SEO best practices and a proven ability to manage and grow our presence across key social media platforms, including Meta (Facebook/Instagram/ LinkedIn) and X (formerly Twitter).

Responsibilities:

*  Develop and execute comprehensive SEO strategies to improve organic search rankings and drive website traffic.

*  Conduct keyword research, competitor analysis, and on-page/off-page optimization.

*  Manage and grow our social media presence across Meta (Facebook, Instagram) and X, developing engaging content calendars and campaigns.

*  Create, curate, and schedule compelling content (text, images, video) tailored to each platform's audience.

*  Monitor social media trends, conversations, and analytics to identify opportunities and optimize performance.

*  Run and manage paid social media advertising campaigns on Meta and X, optimizing for ROI.

*  Track, analyze, and report on key digital marketing metrics (website traffic, engagement rates, conversion rates, ROI) using tools like Google Analytics, social media insights, etc.

*  Collaborate with the content and design teams to ensure brand consistency and effective messaging.

*  Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Qualifications:

*  Proven experience as a Digital Marketing Specialist or similar role.

*  Demonstrable experience in SEO strategy and execution.

*  Hands-on experience managing social media platforms, specifically Meta (Facebook/Instagram) and X.

* Proficiency in SEO tools (e.g., Google Search Console, SEMrush, Ahrefs).

*  Excellent understanding of social media management tools and analytics.

*  Strong analytical skills and ability to interpret data to drive decisions.

*  Excellent written and verbal communication skills.

*  Bachelor's degree in Marketing, Communications, or a related field (or equivalent practical experience).

Experience:

Minimum 2 Years required.

In real estate will be a bonus point.

Compensation:

The compensation package will be in the range of 4-5 LPA.