Senior Analyst - Dentsu India
About The Company
Dentsu India is a leading global communications and marketing agency committed to delivering innovative and impactful solutions to its clients. With a rich history of excellence, Dentsu India specializes in integrated marketing strategies, digital transformation, and data-driven insights to help brands connect effectively with their audiences. The company prides itself on fostering a collaborative environment that encourages creativity, strategic thinking, and technological advancement. As part of the Dentsu Network, Dentsu India leverages global expertise and local insights to create campaigns that resonate across diverse markets and consumer segments. The organization values diversity, inclusion, and continuous learning, making it an ideal place for professionals seeking to grow their careers in the dynamic field of marketing and analytics.
About The Role
We are seeking a highly skilled Senior Analyst to join our team at Dentsu India. This role requires a professional with a strong background in digital analytics, particularly with GA4, Adobe Analytics, and Google Tag Manager (GTM). The ideal candidate will serve as a bridge between technical analytics and client success, managing key client relationships while providing strategic insights to optimize digital performance. The Senior Analyst will lead business review meetings, identify growth opportunities, and translate complex data into clear, actionable recommendations. This position demands a blend of technical expertise, excellent communication skills, and a proactive consulting approach to help clients achieve their marketing and business objectives. The successful candidate will work closely with cross-functional teams, including business development, marketing, and technical stakeholders, to ensure that analytics initiatives align with overall business strategies and deliver measurable results.
Qualifications
Candidates should possess a bachelor's degree in Engineering, Economics, Statistics, Business Analytics, or related fields. A minimum of 2-5 years of experience in digital analytics, client success management, or consulting roles is required. Technical proficiency in GA4, GTM, Adobe Analytics, SQL, and BI tools such as Looker, Tableau, or Power BI is essential. Experience with measurement tools like Appsflyer and Mixpanel is highly desirable. Basic knowledge of programming languages such as Python or R is a plus but not mandatory. Strong communication skills, analytical thinking, and the ability to present complex data in an understandable manner are critical for success in this role.
Responsibilities
- Act as the primary point of contact for clients on analytics projects, ensuring a clear understanding of their business needs and objectives.
- Lead regular business review meetings, presenting insights, performance metrics, and strategic recommendations.
- Conduct Root Cause Analysis (RCA) for performance issues and develop data-backed solutions to address challenges.
- Identify and recommend new growth opportunities by analyzing data trends and collaborating with internal teams for initiative development.
- Support business development activities by preparing and delivering presentations that showcase analytics capabilities and insights strategies.
- Design, develop, and maintain dashboards, reports, and measurement frameworks tailored to client requirements.
- Collect, clean, and analyze data from various sources, including websites, mobile apps, CRM systems, and digital campaigns.
- Utilize visualization tools such as Looker, Tableau, or Power BI to create compelling data stories and trend analyses.
- Define KPIs, measurement strategies, and insight frameworks in collaboration with cross-functional teams to ensure alignment with business goals.
- Perform SQL queries to analyze large datasets and support exploratory and ad-hoc analyses as needed.
- Evaluate campaign performance using tools like GA4, Appsflyer, Mixpanel, and Adobe Analytics, providing actionable insights.
- Prepare structured presentations and insights decks using Excel and PowerPoint for internal and client-facing purposes.
- Collaborate with senior stakeholders to develop and refine analytics strategies that support business growth.
- Stay updated with industry trends, emerging analytics tools, and best practices in media measurement and digital marketing.
Benefits
Dentsu India offers a comprehensive benefits package designed to support the well-being and professional growth of its employees. This includes competitive salary packages, performance-based incentives, and health insurance coverage. Employees have access to ongoing training and development programs, opportunities for career advancement, and a collaborative work environment that fosters innovation and creativity. The company also provides flexible working arrangements and encourages work-life balance to ensure a healthy and productive workforce. Additional perks may include wellness programs, employee engagement activities, and recognition initiatives designed to motivate and retain top talent.
Equal Opportunity
Dentsu India is an equal opportunity employer committed to fostering an inclusive environment for all employees. We do not discriminate based on race, gender, age, religion, sexual orientation, disability, or any other characteristic protected by law. We believe diversity enhances our creativity, innovation, and ability to serve our clients effectively. All qualified candidates are encouraged to apply and will be considered based on merit and suitability for the role.
