Specialist_Digital Marketing

Role Overview:

We are seeking a skilled Digital Marketing professional with hands-on experience in managing paid ad campaigns on platforms like Meta and Google Ads. The ideal candidate should have a strong understanding of targeting, bidding strategies, analytics, and campaign optimization to drive ROI.

Key Responsibilities:

• Manage, optimize, and report on paid advertising campaigns across Meta and Google Ads platforms.
• Define targeting strategies, bidding approaches, and audience segmentation for effective campaign performance.
• Monitor campaign performance and analyze metrics to identify areas for improvement.
• Utilize Meta Ads Manager and Google Analytics for campaign tracking and insights.
• Collaborate with marketing and creative teams to develop engaging ad creatives and landing pages.
• Prepare performance reports and provide actionable recommendations for campaign optimization.

Required Qualifications:

• Minimum 2 years of experience in managing paid ad campaigns (Meta or Google Ads).
• Strong analytical skills and understanding of digital advertising metrics.
• Hands-on experience with Meta Ads Manager and Google Analytics.