Social Media Strategist

Company Description :

Torrent Diagnostics Ltd is the new business arm of the multi-billion-dollar Torrent Group which has its eminent presence in the Pharma, Power Generation, Transmission & Distribution, Research, Gas and cable manufacturing sectors. Torrent Pharma, the flagship Company of Torrent Group is one of the leading pharma companies of the Country, and has a strong international presence spread across 40 countries with operations in regulated and emerging markets like US, Europe, Brazil and Rest of the World. The Company operates through its wholly owned subsidiaries spread across 12 nations with major setups in Brazil, Germany and US.

Torrent Diagnostics is leveraging the equity and legacy of the groups deep understanding of Indian Healthcare ecosystem and its reach in launching their chain of diagnostic labs across India and intends to disrupt the diagnostics landscape through its innovative business strategy strongly supported by the new- age tech-lead milieu.

Role Description :

We are actively looking for a highly analytical thinker with an audience-first mindset for the role of Social Media Marketing.

Candidates will be experts on social media analytics, understand the nuances, advantages, and shortcomings of each platform, and know how to utilize data in formulating a campaign strategy.

Responsibilities:

Orchestrating digital content strategies across all online platforms.

Define social media strategy for the brand and campaign level.

Driving traffic and engagement that translates to sales and brand promotion.

Manage and maintain social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and any other relevant platforms.

Knowing which platform different kinds of content are best suited to.

Track, analyse, and report on social media metrics and key performance indicators (KPIs) to assess the impact of social media initiatives.

Utilize tools like Google Analytics, social media analytics platforms, and other measurement tools to provide insights and make data-driven decisions for continuous improvement.

Designing and implementing creative marketing strategies to disseminate content.

End to end social media campaign management right from conceptualization to execution to measuring the effectiveness.

Be prepared to handle any social media crises or negative situations promptly and professionally.

Ensure that all social media activities adhere to relevant healthcare regulations, privacy laws, and industry standards, such as HIPAA compliance and data protection guidelines.

Person Specification:

5+ years of experience in social media

Master's degree in marketing or related field

Experience with online community building

Social media content writing

Experience of managing agency

Data-driven and highly analytical

Working knowledge of Canva, Adobe photoshop is essential

Skilled on various social media analytic tools

Proficiency with Google Analytics will be a plus.

Interested candidates share their updated resume along with portfolio at [Confidential Information]