A leading player in the global freelance talent marketplace and digital services sector, operating at the intersection of platform growth, talent acquisition, and enterprise solutions.
We deliver data-driven marketing and digital experiences to drive platform adoption, engagement, and revenue across B2B and B2C segments.
We are hiring a hybrid Social Media Strategist based in India to own multi-channel social strategy, creative execution, and performance measurement.
Role & Responsibilities
- Develop and execute integrated social media strategies (organic + paid) for India and key international markets to drive awareness, acquisition, and retention.
- Create and maintain a high-impact content calendar; brief creative teams and oversee production of copy, visuals, and short-form video for platform and campaign needs.
- Plan, launch, and optimise paid social campaigns across Meta, X, LinkedIn and emerging channelsaudience segmentation, bidding, creative testing, and budget pacing.
- Define KPIs, build dashboards, run A/B tests, and deliver weekly/monthly insights to inform growth and product teams; translate data into actionable optimisations.
- Lead community engagement and moderation strategies; manage influencer and creator partnerships end-to-end (briefing, performance tracking, ROI analysis).
- Collaborate cross-functionally with Growth, Product, Design and Customer Success to align social with launches, lifecycle campaigns and brand initiatives.
Skills & QualificationsMust-Have
- Social Media Strategy
- Content Strategy
- Paid Social Advertising
- Meta Ads Manager
- Google Analytics (GA4)
- Social Listening Tools
Preferred
- Influencer Marketing Platforms
- SEO Tools (Ahrefs, Semrush)
- Short-form Video Editing Tools (Premiere Pro, CapCut)
Qualifications
- Bachelor's degree in Marketing, Communications, or equivalent (or proven experience in lieu of degree).
- 3+ years of hands-on experience owning social strategy and paid campaign execution, ideally for consumer platforms or marketplaces.
- Proven results growing organic reach and paid performance; strong examples of campaign case studies and metrics-driven decisions.
- Comfortable working in a hybrid model, collaborating across time zones and with distributed teams.
Benefits & Culture Highlights
- Hybrid work model with flexible in-office days and remote-first collaboration.
- Learning & development stipend and access to industry tools and certifications.
- Fast-paced, high-impact role on a cross-functional team with opportunities to shape platform growth.
Skills: content strategy,organic and paid strategies,social media strategy,excellent communication,manage multiple brands,strong campaign ideas
