Job Summary:We are seeking a creative and analytical Social Media Strategist to develop, implement, and manage our social media strategy across multiple platforms. This role requires a deep understanding of social trends, audience behavior, and content strategies that drive engagement, brand awareness, and conversions.
Key Responsibilities:- Develop and execute a comprehensive social media strategy aligned with business goals and brand voice.
- Plan and schedule engaging content across platforms (Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, YouTube, etc.).
- Conduct market and competitor analysis to identify trends and opportunities.
- Collaborate with content creators, designers, and marketing teams to deliver high-performing campaigns.
- Monitor KPIs such as engagement, reach, CTR, follower growth, and conversions; optimize strategies accordingly.
- Stay up-to-date with latest social media best practices, platform updates, and emerging technologies.
- Manage paid social campaigns and collaborate with ad teams to enhance ROI.
- Engage with the community, respond to comments/messages, and build strong relationships with followers.
- Track and report on performance metrics and prepare monthly reports for stakeholders.
- Guide social media crisis management and brand reputation monitoring.
Requirements:- Bachelor's degree in Marketing, Communications, or related field.
- 24 years of proven experience in social media strategy or digital marketing.
- Deep understanding of social media platforms, algorithms, and analytics tools (e.g., Meta Business Suite, Sprout Social, Hootsuite).
- Strong writing, editing, and storytelling skills.
- Ability to interpret data and make data-driven decisions.
- Creative thinker with attention to detail and ability to manage multiple projects.
- Experience with paid advertising campaigns is a plus.
Preferred Skills:- Basic graphic design skills (Canva, Adobe Suite)
- Knowledge of SEO and content marketing
- Experience in influencer collaboration and UGC strategies
- Familiarity with tools like Google Analytics, SEMrush, or HubSpot
Why Join Us:- A collaborative and growth-focused environment
- Opportunity to work with exciting brands and campaigns
- Flexible working hours and remote work options
- Training and professional development support
