Social Media Strategist

Job Title: Social Media Strategist

Location: Ahmedabad, Gujarat

Experience: 2-3 years in a Digital Marketing Agency

Employment Type: Full-Time, Work from Office

Job Overview

We are looking for a creative and strategic Social Media Strategist with a strong understanding of brand strategy. The ideal candidate will be responsible for planning, developing, and executing social media strategies that align with the brand's overall positioning, voice, and business goals. This role requires close collaboration with internal teams and active participation in client discussions.

Key Responsibilities

Social Media Strategy

Develop and execute platform-specific social media strategies (Instagram, Facebook, LinkedIn, Twitter/X, etc.) aligned with business objectives

Plan monthly and quarterly content calendars based on campaigns, trends, and brand goals

Analyze performance metrics and optimize content for engagement, reach, and conversions

Stay updated with social media trends, platform updates, and competitor activities

Brand Strategy Integration

Understand brand positioning, tone of voice, and target audience to ensure consistent communication

Translate brand strategies into effective social media narratives and campaigns

Contribute ideas for brand campaigns, launches, and digital storytelling

Ensure visual and content consistency across all social media platforms

Client & Team Collaboration

Participate in client meetings to present strategies, ideas, and performance insights

Coordinate with design, content, and digital marketing teams for execution

Guide social media executives on content direction and campaign execution

Provide clear briefs and creative direction to maintain brand alignment

Requirements

23 years of experience in social media strategy or digital marketing

Strong understanding of branding, brand communication, and audience psychology

Excellent written and verbal communication skills

Experience handling multiple brands or clients

Analytical mindset with hands-on experience using social media insights and tools

Preferred Skills

Experience in agency environment

Knowledge of paid social campaigns

Basic understanding of content marketing and digital funnels