Job Description: Social Media StrategistLocations: Bangalore, Vijayawada
Employment Type: Full-time, On-site
About the RoleWe are looking for Social Media Strategists to lead the digital presence of NIAT's regional pages. This role is responsible for planning, executing and managing the social-media roadmap for the region across Instagram and YouTube. The strategist will work closely with campus teams, student communities and video production resources to build engaging and high-impact content.
Key Responsibilities- Own and execute the regional content strategy across Instagram and YouTube.
- Plan, brief and supervise content production with regional video producers, cinematographers, and editors.
- Knows regional language with strong communication and team managing skills.
- Lead ideation and execution of campaigns, student stories, testimonials, vlogs and reels.
- Optimize content performance for reach, engagement, retention and conversion.
- Coordinate closely with campus interns and student ambassadors to maintain regular content flow.
- Track content metrics, performance insights and ensure timely reporting.
- Ensure all content aligns with NIAT brand guidelines, tone, compliance and publishing timelines.
Requirements- 12 years of experience in social media, digital marketing or content strategy.
- Strong understanding of Instagram and YouTube dynamics (algorithms, formats, analytics).
- Experience working with creators, production teams or student communities is preferred.
- Strong communication, planning and execution skills.
- Ability to work in a fast-paced and campus-driven environment.
