Social Media Strategist

Job Title: Social Media Strategist & Research Lead

Company

Phoenix Branding a results-driven branding consultancy focused on strategy, website planning, and lead generation. We build brand visibility through content that works not content that just looks good.

Job Details

Work Mode: On-site (Office-based)

Location: Bengaluru

Compensation: Based on experience (Strategist role) Upto 3.6 LPA

Timings: MonFri, 10 AM 7 PM | Sat, 10 AM 2:30 PM

Role Overview

This is not just a designer/DM handler role. This is a Pure Creative, Content, Strategy & Research position.

You will study trends, build monthly strategies, analyze competitors, research hooks, study audience behavior, and brief the media team to convert ideas into content - both for client brands and Phoenix Branding's own profile.

Your job is to think, research, give direction, being creative, & reporting- consistently.

Core Responsibilities:

Trend Research & Market Study

Continuously track latest trends across Instagram, LinkedIn, YouTube & other platforms.

Analyze competitors and collect best-performing content examples.

Identify content gaps & new opportunities for each client brand.

Strategy Planning

Create monthly content strategies & ideas with clear objectives.

Define tone, hook, copy approach & visual direction for every post/reel.

Build content pillars, campaign ideas & audience-specific messaging.

Briefing & Execution

Communicate strategy to the media team clearly and systematically.

Coordinate with editors, designers, and copywriters for delivery.

Track Content Calendar & ensure strategy is followed not diluted.

Performance Analysis

Study what works & what flops per client.

Suggest changes in strategy based on data (not opinions).

Build reports that show clarity not just vanity metrics.

Required Skill Set

Must-Have (Non-negotiable):

Strong understanding of Instagram, LinkedIn & YouTube trends

Ability to research deeply not superficially scroll

Clear communication for briefing the media team

Logical thinking & strategy planning

Neat Presentation Skills

Knowledge about PPT, Canva and basics of designing

Understanding of content psychology (why something works)

Good-to-Have:

Experience in branding / digital agency

Knowledge of ad formats / funnel basics

Ability to build content calendars

Ideal Candidate Mindset

Thinks like a marketer not just a content creator

Can explain why a trend works, not just what it is

Can convert insights into content structure

Wants to grow in Social Media Strategy, not random content execution

Understands business objectives, not just aesthetics

Education & Experience

13 years experience in strategy, marketing, or market research

Freshers with strong analytical mindset & portfolio can apply

Degree in Marketing, Mass Comm., Business, Psychology preferred