Location: Gurugram
Mode: Onsite, Full-Time, 5.5 working days
Experience: 25 years
About KSHM
KSHM is a fast-growing Gurugram-based consumer lifestyle and fashion brand redefining everyday movement with innovation, comfort, and style. With over 5 lakh+ customers served in just 4 years and a strong digital community of 44K+ Instagram followers, KSHM is building more than apparel we are building a movement. We blend comfort, craftsmanship, and trend-forward design to create products that empower confident and active living.
Role Overview
We are looking for a creative, trend-driven Social Media Specialist who understands fashion, content, and community. The ideal candidate will own KSHM's social presence end-to-end, drive engagement, increase brand visibility, and convert content into measurable business growth.
Key Responsibilities
- Own end-to-end social media content strategy, creation, publishing, and optimization across Instagram, YouTube, and short-form platforms.
- Drive high-volume daily video and short-form content aligned with brand storytelling and campaign requirements.
- Manage and grow brand handles, influencer content, and repost strategies for maximum reach and engagement.
- Lead community engagement and social media customer experience, ensuring fast and brand-consistent responses.
- Execute influencer, affiliate, and activation campaigns to drive visibility and conversions.
- Ensure weekly tactical planning and advance content calendar finalization for smooth execution.
- Track performance, analyze insights, and optimize content for continuous follower and subscriber growth.
Required Skills & Qualifications
- 25 years of hands-on experience in Social Media Management (Fashion/Lifestyle preferred).
- Strong knowledge of Instagram growth strategies & reel optimization.
- Excellent copywriting skills for captions, hooks, and CTAs.
- Comfortable with on-camera presence.
- Proficiency with tools like Canva, CapCut, InShot, Meta Business Suite.
- Basic understanding of analytics, reach, impressions & conversions.
- Highly creative, proactive, detail-oriented, and trend-sensitive.
What KSHM Offers
- Work with a high-growth D2C fashion brand.
- Creative ownership & freedom to experiment.
- High-visibility role with direct business impact.
- Opportunity to scale into Brand or Digital Marketing Lead roles.
- Young, fast-moving, and fashion-focused work culture.
How to Apply
Candidates should share:
Updated Resume
Instagram Handle / Portfolio
12 examples of past social media work (personal or brand)
A short intro video (optional but preferred)
